Category Archives: Betting

Stats Perform’s ‘reliable history’ lands RLWC2021 data partnership

Stats Perform has been named the official data provider for the Rugby League World Cup 2021 (RLWC2021), taking place 15 October – 19 November 2022. The sports data and AI technology company will provide Opta data to support the competition and partners in creating ‘unique experiences’ for audiences across media, brands and sponsors. Stats Perform …

Jason Trost, Smarkets: Calling out the betting big boys’ customer service shortcomings

Setting yourself out from the competition is one of the core goals of any marketing campaign, but Smarkets’ SBK sportsbook took this a step further last month by directly calling out its business rivals. Explaining the method behind the madness, Jason Trost, Smarkets’ Founder and CEO, argued that customers are becoming disillusioned with the experience …

Sportradar to track suspicious betting patterns for Twain Sport

Sportradar has formed a deal with Twain Sport to integrate its Universal Fraud Detection System (UFDS) into the recently launched platform’s hybrid sports tournaments. Twain Sport is a live sport vertical from the Hybrid Sports League and BetGames, as the deal allows the firm to give its operator partners strong integrity and fraud detection throughout its …

SOFTSWISS maintains ‘rapid development’ of sportsbook product

SOFTSWISS has introduced an iframe integration to its SOFTSWISS Sportsbook, with the goal of boosting the product’s flexibility and benefits for sports betting clients. Explaining the rationale behind the development SOFTSWISS described iframe integrations as a ‘convenient way’ to launch online betting services whilst allowing firms to create individual solutions specific to their requirements. Additionally, …

Football campaign seeks 1m signatures to end all gambling sponsorships

Pressure is mounting on Premier League bosses to back an outright ban on betting shirt sponsorships. This weekend, Sky News reported on a new ‘fan-led campaign’ that aims to secure over one million signatures against gambling sponsorships in English football. Branded ‘Footballers Supporters Against Gambling Adverts’, the move is led by recovering gambling addicts and …

Deshackling staff – Colm Finlay on how staffless shops can enhance customer service

The decline of retail commerce across multiple sectors has been well documented, Colm Finlay noted, but the BetXS Founder holds confidence in the sustainability of betting shops. After stating his case on the ‘Innovation in Retail’ panel at Betting on Sports Europe, Finally sat down for an in-depth discussion with SBC News about the rollout …

BK8 makes Championship moves with Burnley FC and Huddersfield Town

BK8 has announced sponsorship deals with both Burnley FC and Huddersfield Town following the start of the 2022/23 EFL season. The betting operator becomes the official training wear partner of Burnley. Meanwhile, the agreement with the Championship side also sees the Burnley FC in the Community charity fund receive a windfall of £15,000. The charity …

KRAIL regroups to complete Ukraine’s unfinished gambling agenda

Anton Kuchukhidze, Chairman of KRAIL – Ukraine’s Gambling and Lotteries Council – has provided an update on Ukrainian gambling developments under the active Russian invasion. Speaking to CIS markets news sources SBCCIS, Kuchukhidze disclosed that KRAIL had re-established its regulatory duties five months following Russia’s illegal invasion of Ukraine. KRAIL governs a marketplace that has …

Digitain secures latest international client in Pin-Up

Digtain has expanded its portfolio of global operator clients, announcing a partnership with Kazakhstani firm Pin-Up. Lauding the ‘very long and beneficial partnership’, Digitain’s Chief Business Operator, Simon Westbury, stated that the firm would provide Pin-Up with betting opportunities across 15,000 leagues and 90,000 live events. The company, headquartered in Armenian capital Yerevan, will supply …

GambleAware seeks agenda consultation for 10th Annual Conference

Industry stakeholders have been reminded that they can submit proposals to be examined and presentations to be showcased at the GambleAware Annual Conference, scheduled for Wednesday, 7 December 2022. Hosting its tenth annual conference, GambleAware has chosen the theme of “taking action to tackle gambling harms as a public health issue”. Central to the conference’s …