Category Archives: Betting

With a presence in five different continents, the notion of ever-changing regulations is no novelty for Silvia Almeida, the media buying lead that coordinates, controls, and defines the unequivocal pathway of circa 150 media buyers at Clever Advertising. But this does not mean that the performance media agency can rest on its laurels – as …

DAZN has announced the appointment of Sandeep Tiku as Chief Technology Officer (CTO) who will spearhead the global OTT sports media provider’s development of its much-anticipated proprietary sportsbook platform.  An industry figurehead, Tiku joins the DAZN executive leadership team from Entain Plc, where he formally served as Chief Operations Officer (COO) and executive board director …

IGT Plc has moved to expand its B2B online casino offering, by securing definitive terms to acquire Malta-based online casino solutions provider iSoftBet.  This afternoon, the board of IGT notified investors that it has agreed a €160 million cash deal to acquire iSoftBet – undertaking an acquisition that will “more than double the IGT PlayDigital …

Sportradar has acquired Vaix, an Artificial Intelligence (AI) solutions provider for the gambling industry, building on a pre-existing partnership between the two firms.  The Swiss-based sports data and technology company, which recently published its first trading report as a Nasdaq-listed enterprise, maintains that the transaction will not have an impact on its financial outlook for …

Fakenham Racecourse has become the latest British racing venue to join the Racecourse Media Group (RMG), bolstering the latter’s output of UK content.  The deal – in place from 1 May 2022 to 31 December 2028 – now means that RMG will broadcast live racing from 36 British racecourses and all 26 Irish tracks, via …

Betby has made a new addition to its esports portfolio, incorporating baseball events and tournaments into the Betby Games collection.  The development will see more than 20,000 AI-led baseball events go ahead each month, a move that Betby hopes will bolster its commercial standing in markets where the sport has a strong following, such as …

Betcris has entered into an agreement with Toros del Malacateco (CD Malacateco), becoming the official sponsor of the Guatemalan top-flight football club for the next three years.  The international betting operator has been pursuing an extensive marketing strategy in the Latin American sports sector over the past year, having recently secured deals with nine Honduran …

Delasport has expanded its global footprint after receiving the necessary regulatory approvals to enter the Swedish market. The Swedish debut will see Delasport roll out its “one-stop-solution” which includes a sportsbook, player account management (PAM) and casino offering. Oren Cohen Shwartz, CEO of Delasport, commented: “By entering the Swedish market, we continue to expand globally …

Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be …