Category Archives: Betting

House of Lords calls on MoD to report on gambling addiction 

The Armed Forces have been instructed to remove all gambling machines from military bases, following a recommendation supported by the House of Lords reviewing the Armed Forces Bill.  The House of Lords continues its review of amendments that aim to update the Armed Forces Act of 2006, which will expire at the end of 2021. …

Racing Post remains ‘committed to Irish racing’ with Leopardstown renewal

The Racing Post and Leopardstown have announced an extension to their partnership, with the outlet providing title sponsorship and race sponsorship of day one of the racecourse’s Christmas Festival. Under the terms of the four-year agreement, day one of the festival will continue to be called Racing Post Day, whilst the feature race of the …

YGAM and Wolves to continue responsible betting collaboration

The Young Gamers and Gamblers Education Trust (YGAM) has announced a continuation of its partnership with Wolverhampton Wanderers FC focused on education and safeguarding.  As a result of the agreement, the partners will cooperate to deliver the aforementioned objectives in the Premier League team’s home West Midlands region.  In collaboration with GamCare, YGAM has trained …

IGT to upgrade FDJ’s lottery management system

IGT Plc has secured a major technology agreement to upgrade the central lottery system of La Française des Jeux (FDJ) – France’s national lottery operator.  The NYSE technology group disclosed that it had won a seven-year agreement to modernise FDJ’s group-wide lottery management system, which will be upgraded to its advanced Aurora platform. IGT has …

Aspire eyes M&A moves as B2B focus is strengthened by 38% EBITDA growth

Aspire Global has cited a strong performance across its range of products and services, particularly highlighting positive trading for its BtoBet sportsbook and Pariplay casino brands, as well as its M&A strategy with Esports Technologies. Publishing its interim results for Q3 2021, the group reported a revenue increase of 46% to €58.6 million (2020: €40.1m) …

Fonbet: Tapping into a Gen Z audience through social media marketing

Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to …

Kiril Nestorovski to ‘lead expansion strategies’ at Soft2Bet

Soft2Bet has strengthened its leadership team by appointing Kiril Nestorovski as its new Director of B2B, with responsibility for ‘leading and executing expansion strategies’ across its products and services. In his new position, Nestorovski will lead the firm’s B2B operations in order to find an effective execution to its expansion plans across in new and …

Bayes Esports adds three-year extension to Riot Games deal

Bayes Esports has extended its exclusive data distribution partnership with Riot Games until 2024. Under the terms of the agreement, the Berlin-based tech-company will keep exclusive worldwide distribution rights for virtually all League of Legends (LoL) competitions including live in-game data, fixture data and audio visual rights for the betting industry. “The forefront of our …

ADM launches public information app  to counter blackmarket threats 

Italy’s ADM – Customs and Monopolies Agency – has announced that it will launch a new app to inform the general public of all necessary information related to licensed gambling operators (retail and digital).  Titled ‘Gioco Sicuro’ (Safe Play) – the app developed by the AGM will be launched this November on IOS and Android …

Betting on Sports Europe to see deep analysis of marketing strategies

A number of in depth conversations are due to take place on the Marketing & Affiliation track at the Betting on Sports Europe conference and exhibition next week, with a wide range of experienced industry leaders set to take the stage. The track is just one of six on the packed agenda due to take …