Category Archives: Betting

AstroPay partners with Diego Schwartzman in global ambassador deal

AstroPay has marked the first time in which a professional tennis player has joined its roster of global ambassadors after agreeing to a new, 12-month partnership with Diego Schwartzman. Schwartzman, who is already off to a strong start at this year’s Wimbledon tournament, will now wear a kit featuring the AstroPay logo. “Schwartzman shows a …

Smarkets snaps up Shaddick in bid to lead all politics trading

Smarkets has confirmed the appointment of Ladbrokes veteran Matthew Shaddick as its new Head of Political Markets.  Shaddick led Ladbrokes Politics trading for 18-years, and is replacing former Smarkets political lead Sarbjit Bakhshi, who left the company at the start of the year. Smarkets backed the appointment of highly regarded Shaddick, who will be tasked …

Bloated Scientific Games seeks to shed lottery & sports betting weight

The board of Scientific Games Corporation (SGC) has this afternoon disclosed that it will pursue a ‘strategic divestment’ of the technology group’s lottery and sports betting units. The decision is reported to be supported unanimously by the SGC board, including Executive Chairman Jamie Odell and Executive Vice Chair Toni Korsanos. Issuing a short statement, SGC …

UKGC issues update on BetIndex administration as investigation continues

The UK Gambling Commission (UKGC) has released an update on the situation regarding BetIndex, the parent company of football trading exchange Football Index, which remains in administration. Explaining its stance, the regulator stated that it is the responsibility of BetIndex administrators and the courts to resolve the return of funds to customers affected by the …

SPER publishes aligned framework on Swedish gambling’s terms and conditions

Spelbranschens Riksorganisation (SPER), Sweden’s independent online gambling trade association has published a ‘draft framework’ outlining best practices on consumer terms and conditions for its members to follow.  The advisory framework has been developed in response to criticism by Konsumentverket – Sweden’s Consumer Agency with regards to the unaligned standards of the Swedish regulated market’s terms …

Betway secures three-year premium partnership with Schalke 04

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s …

Galway racecourse eyes 5,000 capacity but admits ‘there’s a long way to go’

Ballybrit Race Track is reportedly developing plans to increase its capacity to 5,000 spectators for the upcoming Galway Races festival, according to the Racing Post. Irish racing has already seen 1,000 spectators attend the Dubai Duty Free Irish Derby at Curragh racecourse with the fixture functioning as a pilot test event, following a similar strategy …

Creating new experiences: Fonbet on its sponsorship of the Russian national team

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, …

BetGames.TV elevates player experience by revamping lotto portfolio

BetGames.TV has relaunched its portfolio of signature lottery products, which the live dealer and betting games supplier believes will enhance the “content’s best-in-class tone and image”. The new-look offering will feature a range of new features, technical advances and improved security – while its Lucky 5,6 and 7 lottery games have all undergone a series …

SoftSwiss announces rebranding to ‘reflect current market position’

SoftSwiss has announced its intention to rebrand on 1 July in order to ‘reflect the brand’s current position on the market’, as it continues to pursue a policy of international growth. As a result of the rebranding, the company’s logo will be stylised in all-caps as ‘SOFTSWISS’, and will appear this way in all official …