SoftSwiss announces rebranding to ‘reflect current market position’

By | June 29, 2021

SoftSwiss has announced its intention to rebrand on 1 July in order to ‘reflect the brand’s current position on the market’, as it continues to pursue a policy of international growth.

As a result of the rebranding, the company’s logo will be stylised in all-caps as ‘SOFTSWISS’, and will appear this way in all official press releases and marketing material in order to position the firm as an ‘innovative igaming market leader’.

The rebranding also correlates with the international tech firm and betting solutions provider’s expansion and evolution over the past few years, having grown from a small software startup in 2009 to an international igaming brand with over 700 ‘top-equality experts’ as employees, and regional offices in Belarus, Malta and Poland.

“Looking back, it’s astonishing to realise how much we’ve grown,” remarked Ivan Montik, Founder of SoftSwiss. “We started over 10 years ago with a very small team, which has now become the size of a small village. 

“The SoftSwiss brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients.”

SoftSwiss‘ product portfolio has also expanded, initially focusing on its online casino platform but now also including a sportsbook platform, game aggregator, crypto casino solution, managed services and its Affilka affiliate management platform, which recently launched its own website.

The firm’s sportsbook platform in particular has experienced significant expansion in 2021, partnering with N1Bet to launch a new sports betting project earlier this month, shortly after unveiling its CricketBet product for the Indian market.

Commenting further on the rebranding, Montik added: “The slight logo change is also paying tribute to SoftSwiss origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business.”

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