Category Archives: Betting

Technology upgrades have become routine across almost every area of the iGaming industry. Operators regularly invest in new front-ends, payment solutions, CRM platforms and AI-powered tools in pursuit of greater efficiency and improved player engagement. Yet one part of the technology stack often remains untouched for years: affiliate management. It is not because operators believe […]

Amid a rising tide of competition from a plethora of angles, the race is well and truly on in the battle to capture the attention of players within such a fast moving world. In the context of the gambling industry, it is those that develop a more personalised and engaging experience that will soar above […]

The UK prize competition sector has established its first dedicated trade association, with the launch of the Prize Competition Council (PCC) and the election of its inaugural Board of Directors. The PCC has been created to represent the fast-growing prize competition industry, bringing together more than 50 operators to promote voluntary self-regulation, player protection and […]

Clever Advertising has invested in iGaming Nuts in a strategic move focused on Central and Eastern Europe (CEE), particularly Poland. The gambling marketing agency has taken particular note of iGaming Nuts’ SEO portfolio and local expertise in Poland, one of the biggest betting markets in the CEE region. Exact financial terms of the investment have […]

Mr Vegas has been warned by the UK’s Advertising Standards Authority (ASA) over slot games advertised on Facebook. The latest statement from the authority dove into a social media ad run by the iGaming operator, where it promoted four online casino games available on its website. In particular, the slot titles advertised were ‘PINK ELEPHANTS […]

DAZN has broken new grounds in the Canadian province of Ontario, officially rolling out its sports betting platform for the domestic audience. Local news outlet Canadian Gaming Business reported that DAZN Bet launched its offering live yesterday, 30 June, and will most likely replicate this in Alberta once the iGaming market there launches on 13 […]

Anastasiya Baravaya, Chief Executive Officer at Affilka, talks to SBC News regarding the major challenges currently facing the affiliate marketing ecosystem, the dangers associated with the rise of the black market, what lies ahead as the company plots further success and much more. To begin, how would you assess the current landscape when it comes […]

Everton has swapped its front-of-shirt sponsorship deal with international betting firm Stake with CMC Markets, a share trading and spread betting platform. The deal with CMC Markets has been the subject of rumours since March, and comes ahead of a self-imposed ban on front-of-shirt deals between Premier League clubs and betting companies from the 2026/27 […]

The National Assembly of France has approved a series of amendments made to the “Professional Sports Bill”, which seeks to re-order controls and protections of professional sports and athlete rights. The Bill carries a significant impact for the French online sports betting sector as it authorises the application of a “a loss limit wagering control […]