Category Archives: Betting

Camelot keeps faith in ‘strong legal case’ despite High Court ruling

Following yesterday’s decision by the High Court of England and Wales ruling in favour of the UK Gambling Commission (UKGC), Camelot has stated that it will ‘consider its next steps’. Issuing a statement this morning, the group stated it remained confident in its legal case regarding the UKGC’s decision to award the next National Lottery licence to …

ParlayBay to supply FINNPLAY with multisport betting content

ParlayBay has signed its fourth agreement of the month,  by partnering with platform and services provider FINNPLAY. The content integration deal will see ParlayBay provide FINNPLAY with games covering football, basketball, cricket, esports, handball and volleyball, with launches across more live sports expected.  By entering into the agreement with ParlayBay, FINNPLAY will provide the former’s …

Tabcorp reserves $150m to accelerate Rytenskild digital makeover

Adam Rytenskild, the new Chief Executive of a transformed Tabcorp Holdings, has outlined his determination to revitalise the heritage operator’s online sportsbook performance. Speaking to the Australian Financial Review (AFR.com), Rytenskild admitted that the ASX group’s flagship TAB sportsbook property had fallen behind the ‘nimble competitors’ of Sportsbet AU (Flutter Entertainment) and Ladbrokes Australia (Entain …

ESA Gaming bolsters offering with EasyBoost promo tool launch

ESA Gaming has announced a new addition to its product portfolio, releasing the EasyBoost set of promotional tools. Sitting alongside its EasySwipe games portfolio – currently leveraged by a range of firms including BetConstruct – EasyBoost has been designed to boost engagement and player loyalty.  Consisting of Tournament and Money Drop features, ESA aims to …

Pele Law reforms demand that Brazilian bookmakers pay fee on IP rights 

A further obstacle stands in the way of the passage of Brazil’s federal sports betting regime, as football clubs call for the government to ensure that bookmakers observe IP rights and protections.    Addressing the Chamber of Deputies’ Sports Committee, the Presidents of Brazil’s 15 biggest football clubs outlined their support for Bill PL-1153/2019 that aims …

Delasport: looking towards the future of sports betting

Writing for SBC News, Delasport takes a deep dive into the history of sports betting, shedding some light on what lies ahead for this burgeoning industry. Sports betting has been recorded as far as 2000 years ago. Since there have been sports, people have been compelled to bet on the results. Regulation on sports betting …

Ross Fruin, GridRival: is F1 the next driving force for betting engagement?

Formula 1 has cultivated a new youthful audience in the United States, but motorsport remains undervalued as a betting commodity, writes GridRival CEO and Founder Ross Fruin in the latest edition of SBC Leaders Magazine. Six years ago, the world’s most popular motorsport series found itself at a low ebb. After dominating on a global …

Stats Perform unveils PressBox enhancements for sports content delivery

Stats Perform has made three updates to its PressBox sports media offering, as it seeks to meet the demands of modern sports fans.  Unveiling the enhancements yesterday at its ‘Moments That Matter’ showcase exposition, the London-based sportsech and data firm announced updates to the PressBox Live, PressBox Graphics and PressBox Video verticals. The key focus …

DGC calls on Deutsch NY to accelerate Betway brand’s US appeal

Digital Gaming Corporation (DGC), the US partner of Super Group, has announced the appointment of Deutsch NY as lead creative agency of Betway for North American markets. Forming its partnership in 2021, DGC has led Betway’s US market activations, securing Super Group’s flagship sportsbook property licences in the seven US wagering states of New Jersey, …

Spreadex gains perimeter board advertising at Sunderland AFC

Spreadex has been named Sunderland AFC’s new principal partner ahead of the 2022-23 football season. The Spreadex Sports logo will be featured on the Championship team’s home and away shirts until summer 2025. “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the club after their promotion back to …