Category Archives: Betting

Fanslide encourages fans to watch EURO 2020 final by closing app

Fanslide, an in-play fantasy football game, has decided to close its app on Sunday in a bid to encourage players to enjoy the EURO 2020 final between England and Italy. The company’s founder, Joe Cocozza, believes that closing the app will allow players to enjoy England’s first major tournament final for 55 years without any …

Better Collective launches revamped Bookmaker Awards 2021

Better Collective AS will host its new ‘Bookmaker Awards’ on September 28 in Amsterdam, recognising the best performing and most rewarding betting brands operating across five European markets. The revamped awards show will reward Europe’s best performing bookmakers, according to the customer feedback collected by Better Collective’s player communities of Betarades (Greece), Speltips.se (Sweden), SpilXperten …

SBC strengthens commercial team in Malta and London

SBC, the betting and gaming industry’s leading media and events business, has further strengthened its sales team with the appointments of Jan Kowalczyk as Business Development Director – Malta and Tom Bullen as Sales Manager, as well as Samantha Bailey as Sales Support Executive. Kowalczyk is an experienced sales professional with a background in the …

National Lottery aims for record coverage of Team GB’s Tokyo campaign

National Lottery operator Camelot Group has launched the ‘lottery’s largest-ever brand campaign’– a summer-long, fully integrated multi-channel push to remind players that they’re supporting Team GB and ParalympicsGB athletes in Tokyo every time they play a National Lottery game. Adverts for the campaign will run across TV, Radio, Digital and high-impact OOH, as well as on all owned National Lottery …

Stats Perform strikes long-term ECB partnership renewal

Stats Perform has secured a four-year extension of its long-term agreement with the England and Wales Cricket Board (ECB). As part of the renewal, Stats Perform will exclusively collect and manage Opta data for all home England International cricket, LV= Insurance County Championship, Royal London One-Day Cup, Vitality T20 Blast, the Rachael Heyhoe-Flint Trophy and …

Komarek eyes Sazka IPO as National Lottery judgement looms

KKCG Group owner Karel Komarek is interested in launching an Initial Public Offering (IPO) of the Sazka Group gambling asset, with London touted as a potential listing location, According to Bloomberg. KKCG, the holding group behind Sazka, is allegedly working with advisers on an IPO of the international lottery operator, which could take place in …

FDJ to steward Plug and Play’s French retail accelerator

Groupe FDJ has joined wider business organisations in supporting France’s Plug and Play ecommerce accelerator programme.  As the operating firm of France’s National Lottery, maintained by its Française des Jeux unit– Groupe FDJ will provide its expert guidance on French retail and e-commerce disciplines to new start-ups. Recognised as one of global tech’s most successful …

Boston’s Advent fund joins William Hill’s chasing pack 

Boston-based private equity fund Advent International has been cited as a new suitor vying to purchase William Hill’s UK and European assets.  As reported by The Times, Advent joins a raft of companies who have stated their interest in acquiring William Hill UK and European offcuts, made expendable by new owner Caesars Entertainment in its …

Martin Huber: A ‘Beidfüßig’ approach to content

Selecting a name which fully encompasses the content of a show can sometimes be tricky, however in this month’s Better Collective Spotlight, Martin Huber explained that the name Beidfüßig was a perfect reflection of what bettors can expect. Speaking to SBC News, Huber – who is the head of the DACH region at Better Collective …

TAG Media recruits Elaine Gardiner to lead client services unit

TAG Media has confirmed the appointment of Elaine Gardiner to the newly created role of Head of Client Services of the online gambling marketing and customer acquisition consultancy.  The new role will see Gardiner take charge of leading TAG Media’s principal client offering of affiliate programme management, whilst further optimising the consultancy’s B2B relationships and …