Stats Perform has announced the acquisition of 13 Strides, a visual sports content studio, in a move towards the sports tech company’s strategic focus on fan engagement.
The firm, which has partnered with various media companies, sports leagues, teams and brands to empower a range of clients with the ability to create visual content and graphics, addresses the challenge of capturing and engaging the attention of fans across multiple mediums, such as social media, broadcast, stadium screens, or scoreboards.
By adding the 13 Strides products to the Stats Perform portfolio, clients will now have access to the aforementioned tools, in addition to the rich sports data and advanced Artificial Intelligence (AI).
“Our passion has always been around the visual power of sport, and so this opportunity to use data, and AI takes our ambitions to a completely new level,” added 13 Strides’ Co-Founder and CTO, Kevin Allinson. “We are very excited to be joining Stats Perform and to be accelerating our roadmap into new technologies and sectors of sport.”
According to Stats Perform, 13 Strides’ expertise and technology will provide the ‘perfect complement’ to the recently launched media platform, PressBox.
Stats Perform’s clients will have direct access to create data and AI-infused graphics quickly, all within the PressBox platform. In addition, the enhanced graphics and visualisations available via 13 Strides will also augment the broader Stats Perform product set across all market segments.
“Imagine the power of combining the world’s best repository of sports data, and the most advanced AI, with this simple and fast way to create engaging graphics,” highlighted Carl Mergele, Stats Perform, CEO.
“That’s why we are so excited to welcome 13 Strides to our organisation. With their expertise in fan engagement and our data and AI, we can empower our clients with the solutions they need to truly delight their fans.”