Super Group, the owner of global brands Betway and Spin, has promoted senior figure Kirsty Ross to the position of Chief Operating Officer.
Ross has replaced Jason Kenny in the role, who was COO from late 2024, but it is unclear as to what position Kenny will now take up – he is no longer listed as a member of Super Group’s Executive Team.
The new COO has been at Super Group since October 2023 and has served in other C-suite roles including Chief People Officer and Chief of Staff.
Now based in the UK, she previously held several positions in the financial sector across South Africa, including at the country’s Investec and Bank of America businesses.
“I’m pleased to share that I’ve stepped into a new role as Chief Operating Officer at Super Group,” Ross wrote on LinkedIn.
“Over the past few years, I’ve had the opportunity to work closely with teams across the business, supporting our leaders, strengthening how we operate, and helping to connect strategy with execution, and I’m excited to continue building on the strong foundations already in place.
“Super Group is a business driven by talented people, clear ambition and a global mindset. In this role, my focus will be on enabling our teams to operate effectively, scale sustainably, and deliver against our long‑term priorities.
“Thank you to my colleagues for the support, trust and continued collaboration. I’m looking forward to what’s ahead.”
Super Group steadying itself for strong 2026
The leadership shakeup comes in the same week as Super Group reported its Q1 results, where it revealed rises in revenue, profit and adjusted EBITDA, which came in at $612m (£452.3m), $86m and $152m respectively.
Percentage-wise, these figures respectively rose 18%, 31% and 26%.
The Guernsey-headquartered firm uniquely split its results announcement between Africa – its biggest market – and the rest of the world.
Despite the headwinds that countless iGaming businesses are currently contending with, Super Group was resilient and leadership remains positive early on in 2026, with Ross one of several changes within the business.
Neil Menashe, Chief Executive Officer of Super Group commented in the company’s investor call: “I think we are seeing huge, huge efficiencies. We’ve hired Justin Stock, who’s been our external counsel and helped us deliver the business to where it’s today, as our Head of Commercial and M&A.
“We really have a great team at the C-suite level of Super Group, and then when you go into the rest of our companies, we have absolutely got great people there.
“With the International and Africa being these two segments, we are bolstering all of this, but in order to grow and keep growing, it’s about our people, it’s about our platforms, and it’s about the tech that we’re going to use.
“And we need the best of the best to help us make these decisions, and that’s what we have done up till now, and are now taking to the next level.”
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