Africa again led the way for Super Group during the first quarter of the year, but the Betway parent company is also gaining momentum in Europe despite tricky regulatory and taxation circumstances in its home continent.
Like countless other gambling firms, both public and private, the Guernsey-based, NYSE-listed gambling group is having to contend with challenging circumstances in Europe, not least a hefty new tax rate on iGaming in Betway’s core market of the UK.
The company’s Q1 accounts showed group-wide revenue of $612m (£452.3m), up 18% year-over-year from $517m in Q1 2025. Profit and adjusted EBITDA also rose respectively YoY by 31% to $86m (Q1 2025: $59m) and 26% to $152m ($111m).
European revenue rose 15% from $96m to $113m. The group’s Betway sportsbook and Spin casino brands are active across various European markets, including the UK, Ireland, Germany and Spain.
In the UK, Super Group has been confident that it will be able to weather the storm of the new 40% tax on Remote Gaming Duty (RGD), and potentially carve out market share. It’s not alone in holding these ambitions.
Entain, Flutter Entertainment and evoke have all expressed similar sentiment – but the firm’s Q1 results, albeit covering a period prior to the new RGD rate coming into effect on 1 April, suggest that it has a strong standing in Europe, where the UK is arguably its most important market.
In the grand scheme of things however, Europe is far from the most important continent for Super Group. Africa and the Americas, chiefly Canada in the latter, stand out as the two largest regional markets for the company.
Africa should be no surprise here, having been the biggest growth driver for Super Group across multiple quarters now. In Q1 2026, revenue came in at $267m, up 24% from $201m the year prior, while Americas revenue rose 5% from $186m to $195m.
This was achieved despite the group fully exiting the US in July 2024, showing the significance of Ontario as a market for Super Group. The forthcoming launch of a regulated multi-licence market in Alberta later this year could further drive Americas revenue.
“Q1 2026 was a record-breaking start to the year for Super Group, with all-time highs in revenue, monthly active customers, deposits, and wagering,” said Neal Menashe, Chief Executive Officer of Super Group.
“Our performance reflects the strength of our strategy, the power of our brands, and the discipline of our team. Africa delivered another excellent quarter, while our International segment continued to gain traction.”
So far, 2026 has been a successful year for Super Group – at least from a financial standpoint. The firm is not immune to encountering hurdles, however, and this year the firm has run into one in New Zealand.
A lawsuit against SkyCity Entertainment Group regarding online casino operations was widened last month to include Super Group and bet365. This has not deterred the firm’s ambitions in New Zealand, however.
The Pacific nation is planning to launch a regulated online casino market, with 15 licensees, on 1 July 2027. The Online Casino Bill has been approved by parliament, and is now awaiting Royal Ascent, paving the way for interested companies to apply for licences – Betway being one such firm.
New Zealand aside, Super Group continues to make efforts to strengthen its brands’ management and image. This has included leadership changes, as well as marketing initiatives, such as a partnership struck between Betway and Formula 1 earlier this year.
“We also strengthened our leadership team with key appointments, reinforcing our commitment to operational excellence and accelerated growth,” Menashe concluded.
“With a highly stable casino business, fortified sports trading capabilities ahead of the World Cup, and strong momentum across regions, we believe that Super Group is well positioned for the remainder of 2026.”