Heart Bingo, the popular Bet Victor-operated bingo site, announced on Thursday that singer, songwriter and former X Factor finalist, Olly Murs, will be their brand ambassador.
The 37-year old from Whitham rose to the UK public’s prominence after finishing runner up in the X Factor competition in 2009. Having sold millions of albums and singles across the world, Olly has also been a coach on The Voice UK, which incidentally has been sponsored by Buzz Bingo.
Olly, who can also add TV presenting to his impressive CV, will be the new voice and face of Heart Bingo. The partnership will see Olly promote Heart Bingo, one of the UK’s top bingo sites on a series of online ads, billboards, radio ads, and with shared posts to his 3.6 million Instagram followers and 4.1 Facebook followers.
Olly Murs said of the partnership:
“I’m delighted to be working with Heart Bingo. I have very fond memories of taking my nanna to Bingo in my early twenties, and always admired the joy & community spirit around it. I’m looking forward to meeting the ‘Hearties’ and turning up the feel good at the official home of feel good bingo.”.
Turlough Lally, Director of eGaming at Heart Bingo added:
“We are thrilled to have Olly Murs on board. He’s the perfect fit, and really turns up the feel good for Heart Bingo. We can’t wait for him to meet, and get to know, our Heart Bingo Community”.
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