BetVictor, the online gambling company, has this week, announced a partnership with Global, the media & entertainment group. The partnership will see the relaunch of the bingo brand, Heart Bingo.
Global owns a number of broadcasting brands around the world. These include Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA, and Gold.
The partnership between BetVictor and Heart Bingo, the gaming brand from the UK’s biggest commercial radio station, will see the relaunch of the Heart Bingo site, one of the UK’s top bingo sites.
The relaunched site is expected to be launched on September 23rd and will feature a range of exciting new features, innovative bingo rooms and exclusive slots to ramp up the winning opportunities for customers of Heart Bingo.
Also included in the new bingo site will be slot and instant-win games with software from, one of iGaming’s top content providers, Pragmatic Play.
Director of eGaming, Turlough Lally, said of the partnership: “We’re so excited to be partnering with such a well-respected and much-loved bingo brand. Heart Bingo players are sure to love all the extra features in the pipeline, along with familiar games and a few surprises! We are fully committed to creating an improved and safer gambling experience with even more prize-winning opportunities.”
Global’s Director of Enterprise, Joel Stern, added: “Heart Bingo is one of the UK’s best-loved bingo brands with a loyal community of players. We’re delighted to be able to offer our players a best-in-class experience and are looking forward to bringing the feel-good factor of Heart Bingo to even more people through our new partnership with BetVictor.”
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