Sparta Prague extends Betano principal partnership through 2029

sparta-prague-extends-betano-principal-partnership-through-2029

AC Sparta Praha has extended its principal partnership with Betano through 30 June 2029. Betano, Kaizen Gaming’s online betting and gaming brand, has held principal partner status since 2023 and will continue to feature on the shirts of Sparta’s men’s A-team, B-team and first women’s team. Tomáš Křivda, CEO of AC Sparta Praha, said: “The […]

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Superbet secures flagship Greek basketball deal with Olympiacos 

Romania-based operator Superbet has teamed up with Greek basketball giant Olympiacos BC in a major deal spanning through 2032. Coming off a season that secured both the Euroleague Basketball cup and the Greek Championship title, it is safe to say that Olympiacos is currently at the top of Greek and European club basketball. John Kalamvokis, […]

bet365 lands in hot water with Australia’s financial watchdog

Australia’s national financial regulator AUSTRAC has entered into a binding agreement with bet365 that obliges the operator to strengthen its internal AML controls. The system overhaul requires the implementation of an ongoing risk assessment approach “underpinned by clear methodology and processes”, accompanied by stronger suspicious transaction monitoring as risks evolve. According to the regulator, the […]

Southampton is latest Midnite target in operator’s Championship takeover

Midnite has continued its spending spree in the Sky Bet EFL Championship, this time locking down a deal to become Southampton FC’s official training kit partner.  The London-based operator first partnered with The Saints last season, funding luxury away travel through the Midnite Express, commissioning a commemorative tifo marking the 50-year anniversary of Southampton’s FA […]

Italy to review bill on 2% football bets tax and new accountability rules  

The Senate of the Republic of Italy has received the first ’comprehensive bill’ which aims to implement a “complete overhaul of the Italian football system” to restore trust and credibility to the national game. Titled Bill No. 1902 – “Provisions reordering the football system”, the legislation has been submitted by Senator Paolo Marcheschi of the […]

SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates

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  In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada. She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose […]

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Banijay Gaming acquires JOA casinos to bolster French appeal

Banijay Gaming has agreed to acquire the casino network of Groupe JOA, in a move that will expand its position in its home-market of France. The transaction, agreed through a put option with funds managed by Blackstone and Kings Park Capital, will see Banijay Gaming add JOA’s network of 33 casinos to its portfolio. Deal […]