Gambling Commission settles plans to proceed with FRAs programme

The UK Gambling Commission (UKGC) has announced that it is ready to implement a “streamlined approach to identifying high-risk customers” via the application of Financial Risk Assessments (FRAs). This morning, the Commission hosted separate briefings confirming to UK gambling operators and the media that it was ready to apply a “staged approach” to the introduction […]

Gala Takes ‘The Joy Effect’ Campaign on the Road

Gala is taking its latest brand campaign, The Joy Effect, beyond television and digital advertising with a new experiential activation that will visit Manchester and Brighton this July. The travelling installation features a giant interactive button inviting members of the public to “Push for Joy”, triggering a multi-sensory experience complete with lighting, sound and fog […]

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Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026

boomerang-partners-delivered-expert-sports-insights-during-two-days-of-igb-l!ve-london-2026

From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on stand F50. One of the world’s largest iGaming events was held on a grand scale at ExCeL London. It proved to be an effective networking platform for major operators, affiliate teams, tech vendors, and […]

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Microgaming Live launches All-In Speed Baccarat with new interactive features

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Microgaming Live has launched All-In Speed Baccarat, a new live casino table that went live on 17 June. The product is positioned as an update to Speed Baccarat, adding new interactive and visual elements alongside the faster gameplay format. The table uses a modern neon studio design intended to stand out in the lobby. Microgaming […]

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BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens

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BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports. Touch Bet lets customers browse race meetings and build […]

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Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026

boomerang-partners-delivered-expert-sports-insights-during-two-days-of-igb-l!ve-london-2026

From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on stand F50. One of the world’s largest iGaming events was held on a grand scale at ExCeL London. It proved to be an effective networking platform for major operators, affiliate teams, tech vendors, and […]

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Automation, Data, and Common Sense: How We Make Decisions at BETON

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It is difficult to imagine a modern tech business today operating without automation, advanced analytics, and artificial intelligence. This reality is especially pronounced in the fast-paced iGaming industry, where the speed of decision-making, product quality, and marketing efficiency directly shape a company’s competitiveness. However, over the past few years, a fundamental truth has emerged: technology […]

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