Affilka by SOFTSWISS has just decided to enhance its affiliate marketing capabilities of the tracking platform with the introduction of an innovative module for poker sites. With the new solution, Afflika will be able to provide services to online casinos, sportsbooks, and online poker sites.
The latest poker module will allow clients holding online poker sites to benefit from Affilka as well. The module involves an updated API, which will be utilized to process customer gaming activity in online poker rooms. Apart from collecting click data, deposits, registrations, and cash-outs, the affiliate marketing platform will gather, keep and process other data such as:
- Poker Rounds Count – the total rounds played in a game of poker
- Poker Bets Sum – the wager sums a user has placed in games
- Poker Rake Sum – the commission taken by the poker room running a poker game
- Poker Bonuses Sum – the total sum of bonuses provided to the player
- Poker Balance Corrections Sum – the sum of manual adjustments to the user’s balance
- Poker Third Party Fees Sum – any fees covered by an online poker room for different third-party services
- Poker Net Revenue Sum – the total net profit of poker site excluding balance adjustments, bonuses, and fees for third parties
What Else Was Announced?
Apart from the API update, the Affilka team extended its Commission Constructor for CPA, RevShare, and Hybrid deals.
Based on the CPA model, affiliates are compensated for a certain player action or group of actions. When counting CPA deals poker sites will take into account parameters such as time from user registration to a deposit (or fulfilling other qualification criteria), whether a user has a current self-exclusion limit within responsible gaming practices, duplicate users, and a user status (verified or blocked). As for CPA payments, not only user deposits but also poker player actions, such as Poker Rake Sum per user or Poker Bets Sum per user can be considered.
When utilizing the RevShare model, the poker platform gives an affiliate a percentage of the revenue. A poker platform owner may provide affiliates a percentage of the gross revenue (this is the rake generated by the referred customers.)
Commenting on the new solution, Anastasia Borovaya, Product Owner at Affilka said:
“I am pleased to announce the launch of the long-awaited poker module that will expand Affilka coverage. Not only casinos and sportsbooks but also online poker sites will now be able to use our platform’s unique tools to acquire new players. Poker is an important part of the iGaming industry, so we have worked hard to offer our software solution for poker rooms”.
Source:
“Affilka by SOFTSWISS Launches Poker Module”, softswiss.com, February 10, 2022.
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