BETBY, the forward-thinking sportsbook brand, has enhanced its senior team with the appointment of Rosaire Galea Cavallaro as Head of Sales.
Cavallaro has already worked for the company in the position of Sales Manager. Following the new role, he will be responsible for supporting BETBY’s expansion in Europe, including the growth of the brand-new eSports product suite, Betby.Games.
He will be based in the Malta office and work with a dedicated team to extend the reach of the provider. This will be a logical continuation of what has been done throughout 2021. As a reminder, the brand has secured multiple commercial deals in jurisdictions across the globe while also extending its product range.
Commenting on the new hire, Chief Commercial Officer at BETBY, Chris Nikolopoulos, said:
“We’re extremely pleased to promote Rosaire to our Head of Sales role. He’s been the driving force of our Latin American expansion in recent years and it’s a great testament to his ability as we continue to grow.
“We’re always delighted to retain the best talent, and this is something we’re proud to have done with Rosaire.”
Head of Sales at BETBY, Rosaire Galea Cavallaro, says that It’s an honor to be appointed as Head of Sales at BETBY. Thanks to the ambitious strategy for 2022, the company will be focusing on enhancing its potential across Europe, while also having activities on several internal projects. This will be a special year and he can’t wait to get started.
What Else Was Announced?
Betby continues to make a difference in the market by commencing new projects. The company has just secured a deal with Hero Gaming, allowing the former brand to feature its full solution across different jurisdictions around the world.
According to the terms of the new deal, Hero Gaming platforms such as Simple Casino and Boom Casino will be including BETBY’s innovative sportsbook product in their catalog.
Hero Gaming Group will also get exclusive access to AI-driven sportsbook solutions from the sportsbook provider, with markets on more than 900,000 live events every year. It will also include the Betby.Games suite of esports titles.
Betby has also secured an agreement with a famous aggregator, Groove Gaming. Under the terms of this deal, the aggregator will include the brand’s sportsbook solutions to its portfolio, further diversifying its portfolio with a new offering. This will also enhance the recognition of Betby’s solutions in new jurisdictions across the globe.
“Betby Promotes Rosaire Galea Cavallaro To Head Of Sales”, europeangaming.eu, January 5, 2021.
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