BetGames Enters Sought African Market with LulaBet Agreement

By | October 28, 2022

BetGames, the popular and ever-growing casino software supplier of outstanding and top-tier online casino content, brings us another amazing piece of news that will please many players!

Namely, this brand has decided to further expand its global reach by partnering with another industry-leading giant!

Just a few days ago, it made a significant move that enabled it to launch its products in Ontario, Canada! The brand is proud to announce that it has secured a license issued by the Alcohol and Gaming Commission of Ontario (AGCO)!

However, now is the time for new successes, as we can conclude from the latest agreement!

Bolstering Presence

After the partnership with Sahara Games, BetGames decidedly shakes hands with the well-established operator LulaBet!

This collaboration marked an important milestone for the supplier, which thanks to it will strengthen its position in Sought Africa by bringing its impressive portfolio to the new partner’s platform!

That means only one thing!

From now on, LulaBet’s customers will have the opportunity to join their favorite form of entertainment with some of the most popular, engaging, and innovative live dealers and betting titles that will give them the opportunity to guarantee an unforgettable and VIP experience!

Also, in addition to the live dealer and betting portfolio, the offering of this casino will be enriched with the Wheel of Fortune game!

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “We’re always happy to strike more deals in Africa, as our titles have never failed to resonate with the continent’s rapidly growing online player base. We’re also delighted to have agreed a deal with LulaBet, a new player in our industry and one which we believe will accomplish many great things in the fast-developing South African market.”

Iain Gutteridge, Managing Director at LulaBet, added:“We launched LulaBet with the aim to deliver the best in quality to our players, and I can confidently say that we’ve done just that by reaching a content-integration agreement with BetGames. The studio’s titles have established themselves across Africa as one of the continent’s best performers. Therefore, we knew that this deal was a no-brainer and thus we’ve gained content from one of the most familiar iGaming brands in Africa.”

Expanding List of Partners

The company also recently made another important deal with the popular and fast-growing Soft2Bet. Thanks to this partnership, BetGames has drastically expanded its reach and reached an even wider audience.


“BetGames expands South African presence with LulaBet’’., October 27, 2022.

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