ESA Gaming Makes African Debut with 888AFRICA Agreement!

By | October 28, 2022

ESA Gaming, one of the most recognizable and fastest-growing casino software providers in the online gambling industry, decided to mark 2022 and make it an unforgettable new partnership that will allow the brand to enter another market for the first time!

During the year, the brand expressed its desire to further improve its position and climb to the top of the list of leading companies in the industry through numerous partnerships and other important steps.

This time, news comes straight from Africa, where the developer’s wide and impressive portfolio will be available from now on!

Reaching Important Region

ESA Gaming has joined forces with one of the leading and most popular operators in the industry, 888AFRICA!

888AFRICA was established at the beginning of this year, and in a short time, the brand became very recognizable. Its popular brand, 888bet, offers players the opportunity to take advantage of some of the most innovative and premium releases across Kenya, Tanzania, Mozambique, and Zambia.

However, let’s get back to the main topic!

Thanks to the agreement between these two giants, ESA Gaming will get the opportunity to launch an array of its outstanding content in Africa for the first time!

As announced, the developer’s EasySwipe™ games portfolio will now be available on the new partner’s platform.

If you decide to explore this platform, you will get a unique opportunity to take advantage of engaging, sought-after, and impressive online casino products including hits Fruitz & Spinz, Basketball Mine, and Goal Mine, as well as the World Cup-centered sequel, Goal Mine World Edition.

Also, classic casino content is also available as well as the provider’s recently introduced crash title Rocket Racers!

Major Debut

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “888AFRICA is a brand with huge ambitions on the continent. We’re delighted to start working with the team and are looking forward to playing our role in its exciting growth journey while showcasing the strength of our highly relevant and adaptable offer. We firmly believe that our EasySwipe™ portfolio will enhance 888bet’s existing content and surprise and delight customers who are being introduced to the brand for the first time.”

Christopher Coyne, CEO of 888AFRICA, said: “We want to create a truly unique betting and gaming experience at 888AFRICA, and partnering with the very best content suppliers is critical to delivering that. We believe that the EasySwipe™ portfolio is perfectly suited to our platform and will strengthen both our sports and casino offer as we look to build market-leading positions across Africa. We look forward to working with the ESA Gaming team in the months ahead.”


“ESA Gaming debuts in Africa in landmark deal with 888AFRICA’’., October 27, 2022.

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