Bragg Gaming Group has entered a binding term sheet to acquire Drayton International in a deal aimed at strengthening its proprietary content, technology, and North American expansion strategy. The transaction marks a shift for the Toronto and Las Vegas-based iGaming supplier toward a more games-focused model.
The agreement will see Bragg acquire full ownership of Drayton through 4.5 million common shares priced at US$2.00 each. The deal requires regulatory approvals and is expected to close in Q3 2026.
Drayton operates a multi-asset platform with stakes in five studios—Boomerang, Dream Streak, Rise Gaming, Hit Squad, and Neotopia—alongside three platforms: Arc Gaming, Vision PlAI, and 3 Shores.
US Expansion and ADW Market Access
Bragg said the acquisition strengthens its transition toward proprietary gaming content designed to support both operator revenue and player engagement. The company framed the move as part of a broader shift toward building integrated gaming ecosystems that combine content, technology, and distribution.
A key component of the transaction is Drayton’s exposure to the advance deposit wagering (ADW) sector through Dream Streak Gaming and Arc Gaming. Bragg expects this to significantly expand its US market access by unlocking jurisdictions where traditional online slots remain restricted. While regulated iGaming operates in only a limited number of states, ADW activity spans more than 30 states, giving Bragg a broader entry point into the US gaming landscape.
The company also highlighted Arc Gaming’s role as an exclusive aggregator for BetMakers’ tote platform, which provides access to horse-racing data used in ADW-linked gaming products. Bragg said this data layer is central to expanding its hybrid gaming capabilities.
Together, Drayton’s assets provide more than 100 game titles, proprietary mechanics linked to live racing data, and active distribution pipelines with global partners. Bragg expects the integration to strengthen its position across the full iGaming value chain, from content creation through to player acquisition.
Leadership Changes and Strategy Shift
Matt Davey will join Bragg’s board as Non-Executive Chairman once the transaction closes, replacing Holly Gagnon, who remains a director.
Davey, founder of Tekkorp Capital, previously built NYX Gaming Group, later sold to Scientific Games for about US$631 million. He has held senior roles across gaming and betting companies.
Bragg CEO Matevž Mazij said the deal supports the company’s evolution into a data-driven, games-first business with stronger exposure to growth markets. He noted prior restructuring efforts aimed at improving efficiency and reducing fixed costs.
“The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology,” Mazij said.
He added that the transaction marks Bragg’s entry into the ADW sector, supported by its remote games server technology and flexible regulatory approach.
Davey said the combined business strengthens Bragg’s position across content, technology, and distribution. “Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology, and distribution,” he said.
The transaction remains subject to regulatory and exchange approvals before completion.
Source:
“Bragg Gaming Group Accelerates Games-First Strategy with Acquisition of Drayton International”, bragg.group, May 14, 2026
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