Caesars Entertainment, as well as its sports betting arm, Caesars Sportsbook, announced that the operator has entered an important partnership that will improve the brand’s position in the industry.
Namely, this top-tier and premium operator announced that it has entered an exclusive and very important partnership with Major League Baseball (MLB) team the Chicago White Sox!
As the two brands agreed and predicted in the agreement, Caesars will become the Chicago White Sox’s casino partner, and the brand’s sportsbook to become the official sports betting partner.
Thanks to this collaboration, this popular and choice casino company will gain access to the team’s White Sox logos, brands, rotational LED signage, social media, as well as various White Sox-focused experiences.
Also, as we already know, advertising is very important in the media world. for this reason, White Sox advertising will be presented at several casino properties across the country.
Perfect Timing
Tom Reeg, CEO of Caesars Entertainment, gave the following statement: ”It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox. Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app is now available for mobile registration.”
However, these two brands have provided several unforgettable iGaming experiences for their fans/clients. Players who opt for this casino will have the opportunity to access the prizes thanks to the loyalty platform presented by the operator – the Caesars Rewards program.
Brooks Boyer, White Sox Chief Revenue and Marketing Officer added: ”By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience. With energized talent in the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
More About the Brand
Caesars Entertainment is a casino entertainment company established in 1996 in Reno, Nevada, United States. This brand is one of the most famous of this type that operates on over 50 properties. The brand has taken several key steps over the past year that will be remembered for a long time. Among the important news, we can point out that at the end of 2021, the brand presented its Sportsbook app in Louisiana state.
Source:
‘’Caesars inks deal with Chicago White Sox in exclusive partnership’’, gamingamerica.com, May 5, 2022.
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