One of the world’s best-known and most successful operators, DraftKings, recently announced that it has made another significant move when it comes to its expansion. Namely, this popular company made its debut in the recently regulated Ontario market in order to present its iGaming and online sportsbook offering in this Canadian province.
Next Stop, Michigan!
However, new good news this time comes straight from another US state of Michigan. This fast-growing operator has announced that it has merged with the well-known and popular brand Bay Mills Resort & Casino to expand its business roots even further.
As agreed between the two giants, DraftKings will give players from this state an exclusive opportunity to access its mobile sportsbook. The operator’s fantastic app has so far been available to punters from other states including Colorado, Indiana, Iowa, New Jersey, New Hampshire, Pennsylvania, and West Virginia.
Before embarking on the campaign, the casino conducted its own research. On that occasion, the company revealed that as many as a third of Michigan players interested in sports betting had to look for their favorite form of entertainment in another state or another international country.
What has further increased DraftKings’ desire to enter this market is the fact that about 55% of respondents have never tried this type of entertainment, which has encouraged the company to conquest this high-potential, almost untouched market.
Thanks to this collaboration, punters from the Great Lakes State will have the opportunity to try out the operator’s outstanding mobile and online sportsbook. However, for those who would prefer to do it the old-school way, they can do it in person by placing their wagers at the Bay Mills Resort & Casino.
Bay Mills Tribal Chairman Bryan Newland looks forward to the partnership. He states: “We are excited about our new partnership with DraftKings. Expanding on what entertainment options we can offer at Michigan’s longest-running gaming facility is always our goal. Our new on-site DraftKings Sportsbook will be one more great reason for Michiganders to vacation with us in the Upper Peninsula.”
Michigan is the seventh state in a row where punters can enjoy the charms of DraftKings retails. It was preceded by Colorado, Iowa, Mississippi, New Hampshire, New Jersey, and New York.
Apart from that, DraftKings made its Louisiana debut earlier this year. A step towards this state saw the launch of the operator’s mobile sports betting platform. Thanks to this step, players from this state were given the opportunity to try out the casino’s mobile sports betting offering.
“DraftKings announces partnership with Bay Mills Resort & Casino’’, gamingamerica.com, June 20, 2022.
The post DraftKings Enters Michigan with Bay Mills Resort & Casino Deal first appeared on RealMoneyAction.com.