Scientific Games Corporation, a leading provider of gambling entertainment, has sealed a deal with FireKeepers Casino Hotel to launch online casino and sports betting content in Michigan.
Since its original launch in 2009, FireKeepers Casino has been dedicated to extending its customer base while becoming one of the largest tribal gaming brands in the U.S. Its casino is located in Battle Creek, Michigan, and offers 2,900 slots machines, 70 table options, several restaurants, and lounges together with new retail sportsbook launched in June 2020. FireKeepers is happy to celebrate the grand opening of an incredible new space, including a new hotel tower, an innovative high limit slot and table options, and a new place for the Nibi fine dining restaurant.
The agreement between the two brands will see Scientific Games providing its full catalog of digital technology to FireKeepers involving extensive in-house gaming content via the OpenGamingTM ecosystem with all the best titles and remarkable features, such as Fortunes® and Let It Ride®.
Following the new deal, FireKeepers’ customers will also be able to place wagers on sports events via Scientific Games’ OpenSportsTM platform. The latter has enjoyed fantastic activity for leading sporting events across the world during 2021. The deal also bolsters the offering of FireKeepers and keeps their customers engaged.
Speaking on the new milestone, FireKeepers Casino Hotel CEO, Kathy George said:
“We are pleased to partner with Scientific Games and bring their scalable platforms and content to our players, who are always the focus of our major initiatives. We want to bring them a variety of entertainment opportunities and utilizing Scientific Games’ OpenGaming and OpenSports platforms will do just that.”
On the other hand, SVP and General Manager for the U.S., Digital at Scientific Games, Cathryn Lai, said:
“FireKeepers is unquestionably one of the leading casinos in Michigan and the Midwest and partnering with them and launching our vast array of content on both the casino and digital sports betting side will create an immersive experience for their players.”
About the Brand
Scientific Games Corporation is a world-leading provider of entertainment delivering different games, systems, and services for casino, lottery, online gaming, social gaming, and sports betting verticals. It supplies the gaming industry with the broadest and most integrated games, advanced systems, unique platforms, and pro services. The company is also focused on responsible gaming providing users with the real values: security, entertaining content, efficiency, and innovative technology. The company is based in Las Vegas, Nevada.
“Firekeepers Launches Digital Sports Betting And Casino Content In Michigan With Scientific Games”, scientificgames.com, July 21, 2021.
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