Gaming Innovation Group, a Malta-headquartered iGaming technology company, has further extended its global reach by signing a deal with Luckiest.com to launch a brand new online casino. The latest agreement is expected to be mutually beneficial for both sides, given that it leverages a winning combination of a strong domain name and GiG’s powerful platform. According to the plan, the new gambling website will initially operate across different international and emerging markets under the AGCC license, which is currently being sought.
Exceptional Opportunity at Hands
GiG, an award-winning casino platform, sportsbook, and media provider that recently entered Colombia through the agreement with Betsson Group, has announced another strategic partnership for international regulated markets. The company penned a deal with Luckiest.com to launch and power a new online casino brand.
Commenting on the latest partnership, Richard Brown, CEO of GiG, said:
“I am happy to enter into this partnership with Luckiest.com. Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands. We share our values around personalisation, customer experience and the importance of traffic when building a casino brand from the ground up. We look forward to working closely with the team to maximise potential through a successful launch”.
The deal has been signed for four years, with the possibility to be renewed by mutual consent. It is anticipated that the team behind Luckiest.com will be able to meet the challenge of building a successful casino brand, taking advantage of their big SEO potential, as well as rich expertise and experience in the iGaming industry.
Building a Truly Unique Brand
At Gaming Innovation Group, the player experience is at the heart of everything the company builds, that’s why its platform boasts a unique frontend and an agnostic approach, allowing operators to select the content and services tailored to their audience. No wonder, GiG has become the obvious choice for many serious clients across the globe, including popular Romanian brand Magic Jackpot.
Luckiest.com is a strong domain that will be used as an online casino for the first time. The brand will operate under the Alderney Gambling Control Commission license, which is currently being sought.
Speaking of the agreement with GiG, Sam Johnson, CEO of Luckiest.com, said:
“Choosing the right Platform for this project was our number one priority. From our first conversations, GiG really bought into our vision for an exciting, personalised player experience. Coupled with the various tools and features offered by GiG, we have confidence we can build a truly unique offering”.
“GiG signs platform agreement with casino operator Luckiest.com”, gig.com, August 25, 2022.
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