Gaming Innovation Group (GiG), a Malta-headquartered provider of cutting-edge online casino and betting solutions, has announced a new commercial partnership with News Corp UK & Ireland Limited. This strategic collaboration will see News UK delivering sports betting, casino content, and exclusive offers to millions of their customers who regularly visit The Sun and talkSPORT websites.
The agreement is mutually beneficial for both parties while GiG plans to cut straight to the chase and take advantage of the FIFA World Cup.
Delighted to Be Partnering with GiG
In less than a couple of weeks after securing the prestigious ISO 20000 certification for its ground-breaking iGaming platform, Gaming Innovation Group further strengthens its position in the industry.
The new strategic agreement will allow GiG to leverage News UK’s huge customer base while the latter will benefit from the Group’s state-of-the-art technology, specialized marketing knowledge, and a wide variety of other innovative solutions. According to the plan, premium sports betting and casino content will be featured on a special section of The Sun and talkSPORT’s websites, so users can easily find what they are looking for.
Commenting on the latest partnership, Tim Reynolds, Director of Betting & Gaming at The Sun said:
“The partnership and new betting hub adds to The Sun’s growing digital portfolio and bolsters our suite of betting products. The collaboration with GiG will increase our content output and support The Sun in continually delivering excellent results for our bookmaker partners.”
Gareth Williams, Director of Betting & Gaming at talkSPORT added:
“We are delighted to be partnering with GiG to help grow our iGaming affiliate business. GiG’s expertise combined with talkSPORT’s wall-to-wall sports coverage is a compelling proposition.”
Operating at a Top-Tier Level
The partnership with News UK is one more link in the GiG’s lengthy chain of strategic agreements. Last week, the company penned a deal with Strike Games to power the launch of a new online casino brand while at the end of August, the Malta-based provider signed a four-year deal with Luckiest.com.
Constantly looking for new opportunities to expand its global reach, Gaming Innovation Group is among the first to enter emerging markets. In Summer, it debuted in Ontario with a new supplier license granted by AGCO, and in Colombia through the deal with Betsson Group.
Speaking of the brand’s most recent agreement, Jonas Warrer, Chief Marketing Officer at GiG said:
“A collaboration of this magnitude will allow us to provide added value to our partners in the sports betting and casino sphere, reaching new heights while showcasing our abilities to operate at a top-tier level.”
“Gaming Innovation Group enters into a strategic commercial partnership with News UK”, gig.com, December 2, 2022.
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