Partnerships with other brands are an indispensable part of any successful business. That is why several companies have decided to enter collaborative partnerships to improve their business. Among them is the globally known operator Betway.
This casino has shaken hands with the Genius Sports which will help this Super Group-owned casino in powering its sports betting offering.
Genius Sports will provide the operator with its LiveData and LiveTrading solutions. Thanks to this agreement, the casino will now have access to real-time data for the NFL, NCAA, the English Premier League, and Euroleague basketball. This will apply to Betway’s offering across the US, specifically in the five countries where the operator is present.
However, that’s is not all; Genius Sports will help the operator to advertise its products across all media channels by providing it with its digital marketing suite.
Comments from Both Sides
Anthony Werkman, CEO of Betway commented: ”We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them. As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieve that. We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”
Mark Locke, CEO of Genius Sports added: ”As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide. The Betway brand is growing rapidly across the US. and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming, and fan engagement solutions.”
More About the Brand
The Genius Sports brand was founded in 2001 and is headquartered in London, UK. So far, the company has hired about 5,000 experts. However, it has expanded globally over time.
That is why the offices of this brand can be found all over the world including New York, Tallinn, Singapore, Lausanne, Manchester, Winter Springs, Los Angeles, Miami, Medellin, Sofia, Vilnius, Melbourne, Sydney, Bologna, Salerno, Shanghai as well as Zaporizhzhya.
Source:
“Genius Sports to provide Betway with official data, streaming and fan engagement solutions’’, gamingamerica.com, January 24, 2022.
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