Green Jade Games Arcade Lobby Goes Live in Sweden with Soft2Bet’s Betinia Brand

By | June 4, 2022

green-jade-and-soft2bet-unite-to-roll-out-new-era-of-online-gamingGreen Jade Games, a Malta-headquartered developer of innovative online casino products, has struck a content integration deal with operator and platform provider Soft2Bet. The latest partnership will see Green Jade’s unique portfolio of skill-based arcade games launch exclusively with the Betinia brand in Sweden, offering players a superior experience spiced up by special promotions and leaderboards.

Brand New Era for Online Casino

Described as “a partnership that signals a brand-new era for online casino”, the newly-penned deal lets Green Jade introduce its revolutionary products to the large player audience in Sweden. Going live with Soft2Bet’s popular Betinia brand, the Arcade lobby will bring the thrills of Jade Puzzle, Casino Blocks, Cash Quiz, Cash Smash, Galaxy Wing, and Speedy Candy to punters across the country.

The Green Jade Arcade Lobby, which is fully brandable and customizable, will first go live with Soft2Bet’s Betinia brand in Sweden with players able to enjoy the thrill of skill games such as Jade Puzzle, Casino Blocks, Cash Quiz, Cash Smash, Galaxy Wing and Speedy Candy for the very first time.

Speaking of the agreement, Ben McDonagh, CEO at Green Jade Games, said:

“I am delighted to see the Green Jade Arcade Lobby go live with Soft2Bet’s Betinia brand in Sweden. It has been four years in the making so to finally see it up and running is an incredible achievement and one that I and the entire team are incredibly proud of.

“Soft2Bet were the obvious launch partner for us, and it has been a pleasure to work with Daniel Mitton (Director of Casino) and his team. We are excited to now be able to showcase our Arcade Lobby to the rest of the industry and to be the change that we want to see in the online gaming space.”

Early Adopters of Arcade Games

For Soft2Bet who powers some of the most popular online casino brands in a variety of regulated markets around the world, the partnership with Green Jade is strong evidence of its position as a forward-thinking operator committed to offering customers an ultimate player experience. Apart from enjoying the exciting gameplay of Arcade games, they will also be able to take advantage of special promotions and track their progress on leaderboards.

Commenting on the deal that came soon after the agreement with Thunderkick, Daniel Mitton, Director of Casino at Soft2Bet, said:

“We love Green Jade’s Arcade product, and it is definitely the future of the online casino industry as we see it. We are early adopters of arcade games and believe that anything we can offer our existing players that is differentiated is a winner.

“In such a crowded market it is rare that completely new verticals such as this one comes along. This is why we are excited by the opportunity to use the Arcade Lobby to acquire new players and reach demographics that we have not been able to in the past.”


“Green Jade Games’ Arcade Lobby goes live exclusively with operator’s Betinia brand in Sweden”, Green Jade Games PR, June 1, 2022.

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