Greentube to Strengthen Position in Italy with Acquisition of Admiral Sport

By | February 25, 2022

greentube_to_strengthen_its_position_in_italy_with_acquisition_of_admiral_sportGreentube has taken a big step in consolidating its position in this market after the brand announced that it has completed the purchase of the famous Admiral Sport.

Admiral Sport is a company that offers betting services under the AdmiralYes brand in this market. Also, from 2012 until today, the company was led by NOVOMATIC Italia.

This operator is one of the most famous in Italy, and owns over 100 retails across this country.

All this was preceded by the recent purchase of the well-known Italian developer Capecod Solutions by Greentube.

Thanks to new acquisitions, Greentube will drastically strengthen its presence in this popular iGaming market.

A Strong Presence

Greentube has high hopes for this latest acquisition…

Markus Buechele, CEO of NOVOMATIC Italia, said:“Admiral Sport is a strong brand in the Italian market, both online and in retail, and we are very pleased with how the business has evolved over the years. With online continuing to grow strongly, under the umbrella of Greentube, Admiral Sport is best positioned to accelerate its business development and increase its market-share.”

Ronald van den Brink, CCO at Greentube, added: “We are thrilled to complete our second acquisition in Italy in a short space of time to further strengthen our position in the market. Admiral Sport is a renowned and trusted Italian player and through this takeover we will double our market share, giving us a better foundation to develop our future activities in the country. Italy is one of the most important regulated markets for online gaming and we see great potential to further grow the business over the next few years.”

More on the Developer

This famous developer recently left his footprint in Switzerland after merging with Casino Barrière Montreux. Also, Greentube set out to conquer the Dutch market after a step taken towards the Netherlands thanks to a partnership with renowned operator Batavia Casino.

In addition to this, the provider has taken another very important step towards meeting its goal – to expand globally. The Michigan Gaming Control Board gave the green light to this developer by awarding it a license that allows the company to expand even further.


“Greentube bolsters Italy presence through Admiral Sport acquisition’’,, February 24, 2022.

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