Sports betting, in some states in the US, has only recently been legalized. From that moment until now, brands have been constantly striving to improve their offering and thus stand out in a particular market.
Since most people are very attached to their devices, the demand for certain applications is growing day by day. This is also the case with mobile sports betting apps.
For this reason, International Game Technology PLC (IGT) has entered into a collaboration with Meruelo Gaming LLC, an affiliate of the Sahara Las Vegas and Grand Sierra Resort in Reno, NV, as well as the NHL’s Arizona Coyotes.
The partnership aims to launch a new mobile sports betting app in Arizona. IGT will give the Meruelo Gaming brand the necessary advice, as well as its PlaySports technology. As a result of the combined forces of two strong brands, the SaharaBets – mobile sports betting app will be created.
Also, this collaboration should attract even more interested punters.
From the Reps
IGT President of Sports Betting, Josh Asher, echoed his excitement about the collaboration: “Given Alex Meruelo’s success in turning the Grand Sierra Resort into the vibrant, successful casino that it is today, and all the positive changes that he initiated with the Sahara on the Las Vegas Strip, I am excited to see what he will do in Arizona as the owner of a professional sports team with its own sportsbook, “Asher said. “I’m thrilled that Alex decided to partner with IGT for the hardware, software, and trading services to make it happen.”
Alex Meruelo, Meruelo Group President and CEO also commented: ”The scalable PlaySports technology, turnkey services, capabilities, and vast sports betting experience make IGT SaharaBets’ an ideal sports betting growth partner in Arizona. Giving Arizona Coyotes fans the option to place pre and in-game wagers online will increase fan engagement and boost the already contagious excitement of every play on the ice. ”
About the Brand
IGT was created as a brand back in 1974. So far, this company employs over 10,000 highly educated professionals, without whom such success would not be possible. The supplier is headquartered in London, UK, and brands operating under the auspices of this company include IGT Gaming, IGT Lottery, IGT Play Casino, IGT PlaySports.
‘’IGT teams up with Meruelo Gaming to bring sports betting to Arizona’’, gamingamerica.com, January 13, 2022.
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