ORYX Gaming, a Bragg Gaming Group, has signed a partnership with Admiral Bet, taking its ORYX Hub content live with the operator in Serbia and enhancing its presence in the Balkans.
Thanks to a successful integration, Admiral’s players in Serbia will now be able to access a wide range of games offered through ORYX Hub’s library. The content added includes unique, exclusive, and localized content from RGS partners GAMOMAT, Peter & Sons, CandleBets, Golden Hero, Kalamba, and Givme Games.
ORYX Hub has over 13,000 aggregated titles from over 100 providers, including the provider’s proprietary games.
Admiral Bet will also be able to benefit from the supplier’s player engagement tools, including tournaments with real-time leaderboards, free rounds, achievements, and quests. These tools have a proven track record of increasing player engagement, conversion, retention, and loyalty.
Strengthening Market Reach
Representatives from Bragg Gaming, which recently acquired Spin Games, say that they are thrilled about taking their content live with Admiral Bet and that they are certain that the partnership will strengthen their reach in the market.
Chris Looney, Chief Commercial Officer of Bragg Gaming, said: “We are thrilled to have taken our ORYX Hub content live with Admiral Bet, a leading operator with a vast client base. Our games have resonated well with Serbian players since we entered the market and this partnership is a testament to the appeal of our offering with the local audience. Together with Admiral Bet, we will further strengthen the reach of our content.”
Officials from Admiral Bet say that ORYX offers an impressive range of content and that they are looking forward to launching their content for their players in Serbia.
Bojan Kesić, Head of Business Development at Admiral Bet, said: “The ORYX Hub offering is impressive, featuring content from premium global suppliers. With such a wide selection of games on offer, our customers are certain to find their own favourites whether their preference is themes, mechanics, features or volatility. Adding ORYX’s content to our casino has significantly strengthened our offering.”
More About the Brand
ORYX offers a complete suite of iGaming products, including casino, sportsbook, lottery and more. Its range of gaming content exceeds 8,000 titles from over 80 renowned game providers. As far as its sportsbook goes, it offers fully managed sportsbook with live and pre-match betting offers. It is a leading provider of Omni-channel turnkey solutions and aggregated content. It employs a team of 200 experts, with decades of experience in programming, game design, engineering, sales, and marketing. It has offices in Slovenia, Malta, the United States, and the United Kingdom.
“ORYX Gaming goes live with Admiral Bet in Serbia”, oryxgaming.com, August 1, 2021.
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