Symplify, a Stockholm-headquartered leader in ground-breaking cloud services, has entered a four-year partnership with PlayStar, a US-based online gambling operator with highly ambitious plans for growth in its mainstream market. According to the freshly signed agreement, PlayStar will take advantage of Symplify’s brand new Onpage AI, as well as the company’s powerful Campaign and Journey builder to create an online casino experience like no other for players across the USA.
Delivering Top-Class Entertainment
Symplify, a renowned provider of cloud solutions for Marketing Automation, CRM & CRO with more than 20 years of web experience, has signed a four-year deal with PlayStar, an up-and-coming iGaming operator established with the goal to deliver the ultimate online casino experience to players in the rapidly-growing US market.
In May, PlayStar partnered with Pariplay to launch in New Jersey and struck a milestone deal with Evolution to offer players the full suite of Evo’s live games, as well as top-notch slots from Red Tiger. The agreement with Symplify will allow the company to provide users with a highly personalized and tailored online experience.
Commenting on the new partnership, Symplify’s CEO Robert Kimber said: “Our CRM and AI services are designed to help our partners build long-term and meaningful relationships with customers. PlayStar is in a position to leverage our intuitive software, with their industry know-how to drive growth following its launch within the red hot US iGaming market.”
Jon Bowden, CMO of PlayStar added:
“PlayStar’s success will be down to truly understanding behavioural patterns to ensure we deliver top class entertainment. Working with Symplify will allow us to engage with our players and ensure they receive a personalized, fun and safe gaming experience.”
Highly Personalized Approach
Symplify is a big player in the iGaming industry, boasting an impressive host of stellar clients, including William Hill, LeoVegas, Betsson, Mr.Green, and MegaRush, to cite just a few. The company is very active in North America, which comes as no surprise given the ever-growing number of attractive regulated markets. Speaking of the United States, one of Symplify’s latest moves was the collaboration with SCCG Management to take over Jada Gaming.
Besides keeping company with an array of legendary online gaming brands, PlayStar will be able to leverage Symplify’s state-of-the-art cloud solutions, each bringing numerous advantages. For instance, Onpage AI ensures a truly personalized experience while the Campaign and Journey builder is intended to drive growth in the regulated US market. In addition to that, special modules for monitoring player behaviors serve as a great tool for the implementation of the responsible gaming concept.
“Symplify’s SAAS to power PlayStar’s ambitious US growth strategy”, gamblingamericas.com, May 31, 2022.
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