Playtech has officially made its debut in West Virginia, adding another regulated state to its growing U.S. iGaming portfolio. This latest expansion marks the fourth U.S. jurisdiction where the global gaming technology provider now operates, further cementing its strategic commitment to the American online casino market.
Multiple Operator Partnerships in New Market
Through partnerships with several top-tier operators—including Rush Street Interactive (RSI), BetMGM, DraftKings, and Delaware North —Playtech is delivering its award-winning suite of casino offerings, including Random Number Generator (RNG) and live dealer content, to players in the Mountain State. Additional operator integrations are expected to follow as the company continues expanding within the region.
“Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology,” said Jonathan Doubilet, Vice President of U.S. Business Operations at Playtech.
He continued: “Supporting our customers across all regulated states and countries in which they operate is at the heart of what we do. The trust and confidence they place in us as an agile and scalable partner is what helps in meeting the demands of the ever-expanding US iGaming industry.”
Expanding U.S. Strategy Backed by Global Momentum
With its West Virginia launch, Playtech strengthens its operational footprint across four regulated U.S. states, alongside existing presence in New Jersey, Pennsylvania, and Michigan. This move is part of the company’s broader strategy to align its cutting-edge gaming solutions with emerging regulatory opportunities in the American market.
Globally, Playtech continues to broaden its partnerships. Recently, it secured a poker-focused collaboration with Pari Mutuel Urbain in France, launched bespoke content for Hard Rock Digital in New Jersey, and partnered with High Roller in Ontario, Canada. These deals reflect the brand’s ongoing ambition to provide customized, high-tech gaming solutions across multiple jurisdictions.
A Growing U.S. iGaming Market
Playtech’s expansion into West Virginia arrives as the U.S. online gaming sector experiences sustained momentum. According to the American Gaming Association, commercial gaming revenues in the United States reached $72.04 billion in 2024, with nearly $8 billion attributed to iGaming alone. Currently, seven states offer regulated iGaming, including New Jersey, Connecticut, Pennsylvania, and Michigan.
Even in states where online gambling remains unregulated, there’s a notable rise in demand for digital alternatives such as sweepstakes and predictive market platforms. This growing interest highlights the untapped potential of the iGaming industry and the strategic advantage for technology providers like Playtech to establish early footholds.
Looking Ahead
As the legal landscape for online gaming in the U.S. continues to evolve, Playtech’s entry into West Virginia signals not just another market win but also a clear indication of the company’s long-term vision for growth in North America. By leveraging trusted partnerships and deploying its leading gaming technology, Playtech positions itself to serve both partners and players with high-quality, responsible digital entertainment.
Source:
“Playtech Expands U.S. Footprint into Fourth Regulated iGaming State with Launch in West Virginia”, playtech.com, Jun 26, 2025
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