Pragmatic Play has signed a distribution agreement with platform provider Black Label, expanding access to its gaming portfolio across regulated markets in Latin America. The deal strengthens the supplier’s reach through Black Label’s integration system for regional operators.
Under the agreement, Pragmatic Play’s content will be integrated into Black Label’s platform, giving regulated operators access to slots, live casino games and virtual sports through a single connection. The rollout also includes popular titles such as Gates of Olympus and Sugar Rush, alongside crash games High Flyer and Spaceman.
Black Label operates as an end-to-end gaming platform designed to support online casino launches and scaling. It is built with Latin American requirements in mind and is offered in Spanish to reflect local market conditions.
Multi-Vertical Content Integration
The partnership enables Pragmatic Play’s catalogue to be distributed across Black Label’s operator network. By consolidating delivery through one platform, the agreement reduces integration complexity for operators working in multiple gaming verticals.
The system allows operators in regulated LatAm markets to access a broad mix of content without separate integrations for each product type. Black Label positions its platform as a unified infrastructure for casino development and expansion in the region.
Focus on Latin American Market Growth
The collaboration reflects continued expansion activity in Latin America, where regulated markets have been attracting increased participation from global suppliers. Pragmatic Play has identified the region as a key area for growth as demand for regulated online gaming content continues to increase.
Victor Arias, VP of Latin America at ARRISE, a global iGaming software and services leader and a key partner to Pragmatic Play, said: “Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the continent.
“Combining Pragmatic Play’s award-winning content with Black Label’s locally aligned platform to support operators and players across the region is another positive step in the region, and one that further cements Pragmatic Play’s status in the region.”
The statement highlights the role of platform partnerships in extending supplier reach within regulated environments, particularly where integration efficiency plays a central role in operator adoption.
Platform Expansion and Operator Value
Black Label’s infrastructure is designed to support operators building or expanding online casino offerings in Latin America, with localization and scalability built into its system. The platform supports multiple gaming categories and regional deployment needs.
Roberto González, general manager at Black Label, said: “Pragmatic Play is a globally respected supplier, and integrating its multi-product portfolio is a major milestone for Black Label.
“Our platform is built specifically for the needs of Latin American operators and adding Pragmatic Play’s high-performing content further strengthens the value we deliver to our partners.”
The partnership adds further depth to Black Label’s content offering while extending Pragmatic Play’s presence across regulated Latin American markets.
Source:
“Pragmatic Play Signs Latam Agreement With Black Label”, pragmaticplay.com, May 12, 2026
The post Pragmatic Play Deepens Latin American Presence via Black Label first appeared on RealMoneyAction.com.