Pragmatic Play, one of the leading developers of innovative online casino products in the iGaming industry, has taken another step towards meeting the goal of global expansion thanks to a new partnership with Goldrush.
The premium content provider has decided to strengthen its presence in South Africa once again by teaming up with this well-known, local operator.
Thanks to this deal, Pragmatic will further strengthen its position in this popular market by enriching the operator’s offering with its products.
Consolidating Market Presence
As agreed between these two brands, the distribution will include a plethora of innovative and eye-catching online casino products that will surely be among the favorites!
Punters who choose to check out what Goldrush has to offer will be able to enjoy several of the developer’s most sought-after online releases including Mustang Gold, Master Joker, and the famous title from John Hunter series – Aztec Treasure.
However, that’s not all …
… the distribution will also see the online slots such as Wolf Gold and multi-award-winning Gates of Olympus. Also, customers will encounter several popular table games that will bring them an unforgettable iGaming experience.
Goldrush.co.za will gain access to Pragmatic’s fantastic live casino title, which has proven to be one of the most successful. The product is modeled on the developer’s online slot Sweet Bonanza, which has been slightly modified and thus turned into the world hit Sweet Bonanza CandyLand.
Successful Partnership
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “I’m delighted to be providing one of Africa’s preeminent operators with our diverse range of content. The Goldrush brand represents a considerable shop window in the region, so it’s a fantastic deal to shake hands-on and maintains our overall trajectory.”
Mergan Naidoo, Goldrush CEO added:“Pragmatic Play is a household name in the industry and our shared vision bodes well, so the agreement was an easy and natural decision for us to make. Our template for excellence will help ensure that our new offering makes a significant impact in our sector. It will also assist Pragmatic Play in its strategic imperative of expanding in the African market, and ultimately, we envision a successful ongoing relationship.”
Pragmatic is a Malta-based casino software developer focused on producing innovative online slots as well as live casino products. The brand recently announced that it has added the Sportsbook vertical to its wide portfolio.
In addition to developing products, the supplier is also trying to expand its global reach as much as possible, but also to strengthen its presence in already conquered markets.
Source:
“Pragmatic Play And Goldrush Partner In Latest South African Agreement’’, pragmaticplay.com, April 11, 2022.
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