Canada has just legalized sports betting activities in the country. After recent amendments to the Criminal Code of Canada, operators of the provincial lottery have already launched legal sports betting events on their platforms.
The OpenSports platform from Scientific Games launched extended sportsbooks for British Columbia Lottery Corporation (BCLC), Atlantic Lottery Corporation (ALC), and Loto-Quebec on August 27. At the same time, FDJ Gaming Solutions will power the online sportsbook platform for the Ontario Lottery and Gaming Corporation (OLG).
Commenting on the new launch, SG Digital commercial director Marc Crean said:
“The ability to offer singles betting to players from the very first day of its availability in Canada illustrates the speed in which we can adapt to regulatory changes. As the first to market, we are now well-positioned to enjoy further growth in Canada and provide our key customers BCLC, Loto-Quebec, and Atlantic Lottery Corporation with a world-class sports betting experience.”
Additional Observations on the Launch
Louis Beaudet, Loto-Quebec director of sports and entertainment betting says that being able to offer single betting to other customers on the day after the implementation of the new legislation is very important to Loto-Quebec. Offering such bets via Scientific Games’ OpenSports platform makes everything even more special, including the longstanding relationship they have with the brand. The brand is excited to bring additional sports betting options to players.
ALC manager of sports betting Scott Eagles said:
“We’ve been looking forward to this moment for a long time. We’re beyond excited to be offering our players a safe and regulated alternative to place single-event sports wagers.”
According to his words, being able to offer sports betting options via the OpenSports platform is very special as they have already built a strong relationship with Scientific Games so they are ready to provide the most immersive and customer-friendly sports betting experience.
At the same time, FDJ’s agreement with OLG represents its first B2B step into the North American sports betting jurisdiction. It will be based on using Sporting Solutions’ trading services as well as the FDJ Gaming Solutions’ Advanced Betting Platform (ABP).
OLG president and CEO Duncan Hannay says that OLG is a customer-obsessed enterprise focused on extending its digital gaming portfolio and delivering the new PROLINE+. It means that they can greet more sports bettors from Ontario in the environment where they want to place bets. The partnership with Sporting Solutions and FDJ group enables the company to deliver one of Canada’s original and legal offerings of single event wagering along with dynamic, competitive odds, live betting opportunities, and 100+ markets across 1000+ events.
“Single Event Sports Betting Goes Live In Canada”, gamingintelligence.com, August 31, 2021.
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