SoftSwiss, an online gaming software expert and one of the trailblazers of crypto gambling solutions, has further reinforced its team by appointing Rhys Hamilton Head of VIP at Managed Services. An industry veteran with a wealth of experience under his belt, Hamilton will be responsible for strengthening the company’s VIP service and taking it to a new level of personalization.
Rhys Hamilton will work in Softswiss’ office in Malta, a beautiful island that over the past decade, has become the global iGaming center. The company is currently looking for more experts to join the team, which is in line with the brand’s strategy to expand its presence on the island.
Taking the Lead of the VIP Team
Soon after partnering with Gaming Corps to bolster its state-of-the-art aggregation platform, SoftSwiss has strengthened its team and welcomed Rhys Hamilton as the new Head of VIP at Managed Services.
Hamilton can brag of more than 18 years of industry experience, holding multiple roles in well-known iGaming companies, including League of Entertainment where he was Head of Casino, and Casumo and Hero Gaming where was Head of VIP. In his new role, Rhys is expected to drive value and maximize revenue generated by the company’s VIP service with ground-breaking analytics and unique segmentation.
Commenting on his new role, Rhys Hamilton, Head of VIP at SoftSwiss said:
“I am really excited to bring the heat to SoftSwiss at a time when the growth of the company is rocketing. Taking the lead of the VIP team, I look forward to developing a winning combination of Gold Star service for VIPs in a responsible and sustainable way”.
Anastasia Vyshinskaia, Head of SoftSwiss Managed Services said:
“We are confident that the extensive expertise of Rhys will boost SoftSwiss’ service level in working with the VIP sector and make our communication more personalized. In addition, we’re going to deep dive into VIP analytics and, as a result, increase the VIP segment’s revenue”.
More Opportunities for Growth
Providing the highest level of service and credibility, the SoftSwiss Game Aggregator boasts more than 13,000 games from 175+ studios and still counting.
One of the most recent brands to join the platform was Barbara Bang, an up-and-coming software developer of online slots that penned a distribution deal with SoftSwiss in October. 3 Oaks Gaming from the Isle of Man is another studio to debut on its aggregation platform recently.
SoftSwiss boasts an impressive global reach, always looking for new opportunities to expand to new markets. The company is also known for its strong focus on the rapidly growing LatAm region where it is present through numerous strategic partnerships.
Source:
“Rhys Hamilton Joins SOFTSWISS as Head of VIP Player Support”, softswiss, November 29, 2022.
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