SOFTSWISS has reported that more than 50 projects have entered the pipeline for its Prediction Markets platform within three months of the product’s launch, reflecting what the company describes as growing operator interest in the fixed-odds offering.
The platform launched in April 2026, and two live projects already operate outside the SOFTSWISS Sportsbook ecosystem.
The company developed Prediction Markets as a business-to-business platform for regulated iGaming operators. It allows brands to offer fixed-odds wagering on the outcomes of real-world events, including politics, economics, technology, sport and culture, while operating under their existing licences.
Platform Designed for Regulated Operators
SOFTSWISS said the product enables operators to launch prediction markets without creating a dedicated trading team. The fixed-odds structure gives operators control over margin, risk and player data.
Integration timelines vary depending on the customer’s existing infrastructure. Operators already using SOFTSWISS Sportsbook can complete integration within two to three days, while new customers can go live in approximately three weeks.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, said: “The market response reflects what we were seeing in operator conversations before launch – clear demand for a new product category that works within regulated iGaming.
Many operators are moving beyond the question of whether Prediction Markets work toward how much GGR they’re leaving on the table. Fixed Odds Prediction Markets reach audiences that are harder to convert through traditional sportsbook or casino products. That makes the product a clear acquisition tool, not just an additional betting vertical. For operators facing rising acquisition costs, the reactivation case is just as important: these markets create fresh reasons for existing players to return, engage, and keep interacting with the brand. Operators who move early will build a head start that’s hard to close later.”
Company Expands Industry Discussion
Beyond the product rollout, SOFTSWISS has introduced several initiatives aimed at explaining the prediction markets category to operators.
On June 25, the company hosted a LinkedIn Live discussion titled “Prediction Markets for iGaming: Risks and Opportunities.” Representatives from NEXT.io and SOFTSWISS Sportsbook discussed common operator questions about the sector.
Topics included differences between peer-to-peer and fixed-odds models, regulatory considerations across multiple jurisdictions and how prediction markets fit alongside sportsbook and casino products.
In May 2026, SOFTSWISS also published a report titled “Prediction Markets: From Trading to Betting.” The publication examines the evolution of prediction markets and reviews their regulatory status across North America, Latin America, Europe, Asia, Africa and Oceania.
According to the company, the report draws on research and data from Dune, Keyrock, TRM Labs and Blask while examining platforms that process billions in monthly trading volume.
Focus Turns to Industry Event
SOFTSWISS will continue promoting the product during iGB L!VE 2026, taking place on July 1 and 2.
The company plans to host a dedicated Networking Lounge in Gallery Room SG12, where commercial, product and partnership teams will meet with operators interested in discussing the commercial opportunities surrounding fixed-odds prediction markets in regulated jurisdictions.
The milestone marks continued expansion of SOFTSWISS’ Prediction Markets offering in the regulated iGaming sector.
Source:
“SOFTSWISS Prediction Markets Surpasses 50 Signed Projects Within 3 Months After Launch”, Press Release, Jun 29, 2026
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