Are you ready for some football? rolls out same-game-parlay personalization ahead of CFB and NFL seasons

By | August 10, 2023
Reading Time: 2 minutes, the leading AI and ML personalization software provider, is set for the upcoming American Football seasons with the expansion of its personalized picks to incorporate same-game-parlays.

Powered by the supplier’s in-house market-leading software, operator partners will be able to provide bettors with unique and customisable, easy-to-access pre-packaged parlays that can be altered based off players preferences.

The product leverages’s recommendations platform and a plethora dynamically generated micro segments based on a wide variety of behavioural and situation factors to deliver these unique parlays.

With the NFL season just a month away, and the College Football campaign starting in just three weeks, the personalized bet picks give operators a unique advantage, as well as the ability to integrate’s technology instantly.

Designed to tailor betting experiences, especially in extremely congested betting slates – which often sees 10s of games live at any one time.

It marks a continuation of’s sportsbook rollouts, with it recently launching the proprietary SmartPicks product with betParx in June.

Commenting on the launch, Jason Angelides, Co-Founder and President at, said:Football season is one of the most exciting times in the sports betting industry, and the rise in prop bets and same-game-parlays has added a whole new dynamic to any given Sunday.

“We’re thrilled to launch our enhanced personalized parlays ahead of the big kick-off, and look forward to enabling fans to find bets that appeal to them with the click of a button, rather than manually trawling through sites to find their ideal bet while preparing for the big game.”

Focused on making every experience unique to the end user,’s market-leading AI and machine-learning products put player engagement at its heart, boosting acquisition and retention on a global scale.

Leave a Reply

Your email address will not be published. Required fields are marked *