Esports Entertainment Group Inc. (EEG) has become the official esports tournament provider of the New York Rangers.
As part of the deal, EEG will operate three Rangers-themed esports tournaments utilizing its Esports Gaming League brand and platform. EEG will work with the Rangers organization to create custom videos that promote these tournaments across all Rangers digital platforms. Each tournament will include incredible prizes such as Rangers merchandise and memorabilia.
“Over the last few years, we’ve hosted dozens of amateur esports tournaments with our esports organization CLG, which have been incredibly well received and we can’t wait to expand on this with the Rangers. We look forward to a long and mutually rewarding relationship with EEG and believe this is a wonderful opportunity to engage with an audience interested in hockey and gaming,” Dan Fleeter, Vice President of Business Operations at MSG Sports Corp, said.
“We are thrilled to welcome another leading professional sports team to our tournament platform. We look forward to working with the Rangers as they extend their brand into the rapidly growing world of esports,” Grant Johnson, CEO of Esports Entertainment Group, said.
“We are quickly becoming the industry standard tournament platform for professional sports, as teams recognize the strength of our platform and its ability to meet the demanding needs of large-scale deployments. We look forward to helping the Rangers achieve their goals in this exciting new arena,” Magnus Leppäniemi, President of Esports at Esports Entertainment Group, said.
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