FORMER EXCEL ESPORTS’ HEAD OF PARTNERSHIPS SETS UP DEDICATED GAMING AND ESPORTS COMMERCIAL AGENCY

By | March 24, 2022
Reading Time: 2 minutes

 

Founded by Patrick Collins who brings comprehensive commercial experience from the likes of Tottenham Hotspur, Everton, Wasserman and EXCEL, Leapfox aims to provide support for brands, rights-holders and agencies looking to take its gaming and esports strategy to the next level. 

 

Leapfox, a dedicated gaming and esports consultancy whose purpose is to provide industry-leading commercial insight and guidance is pleased to announce its launch today. Founded by Patrick Collins who holds over 14 years of experience in commercial development, strategy and partnerships, Leapfox aims to work with brands and agencies to navigate and demystify the gaming and esports ecosystem and with rights-holders to help them maximise revenues.

Patrick has a decorated background with 11 years of experience across traditional sports with positions at Premier League clubs such as Tottenham Hotspur and Everton. Patrick also held a position at global sports marketing agency, Wasserman, where he worked with brands such as American Express, Vodafone and PepsiCo to maximise their partnership investments. Most recently Patrick worked for leading British esports organisation EXCEL ESPORTS, where he built and nurtured its commercial offerings and partnerships with non-endemic and endemic brands such as BT, Sony, Neosurf, HyperX and Belong Gaming Arenas, to name a few.

Leapfox will use expertise from the commercial side of traditional sports and pair it with an extensive understanding of the gaming & esports industries. Brands, agencies and rights-holders will have access to services that focus on a targeted and strategic approach. With brands looking to enter the space, Leapfox provides understanding and solutions for an authentic implementation with a focus on business objectives and maximising ROI. For rights-holders in the industry, Leapfox can review its proposition to help attract, secure and retain premium partners.

“I am really excited to officially launch Leapfox. When I left EXCEL at the end of 2021, I saw a clear opportunity to leverage my knowledge of the commercial and gaming worlds to assist brands, rights-holders and agencies. I knew I could use that expertise to educate and guide clients to create successful partnerships. Over the last few months, I am proud to say we have already started supporting multiple UK and European organisations and I’m looking forward to seeing what the future will hold for Leapfox,” said Patrick Collins Founder of Leapfox.

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