Kindred Group plc’s commitment to contribute to a sustainable industry across all markets continues. Kindred’s responsible gambling efforts are guided by its ambition to generate zero percent revenue from harmful gambling. In the second quarter of 2023, Kindred’s share of revenue from harmful gambling was 3.1%. The improvement effect after interventions was 86.4%.
“Our ‘Journey towards Zero’ ambition is an important parameter for Kindred and our ability to contribute towards a fact-based dialogue on how to establish a more sustainable gambling industry. It also acts as a fundamental metric in Kindred’s internal efforts to improve our responsible gambling efforts. We have always been clear on that we will not achieve this ambition overnight. Collaboration across industry stakeholders remains a critical success factor, such as our collaboration with the Swedish treatment center Spelfriheten where we address harmful gambling by combining our complementary expertise towards a common goal,” Nils Andén, Interim CEO of Kindred Group, said.