RSC Anderlecht and the Belgian National Lottery have renewed their partnership. The Belgian National Lottery remains a loyal partner of the club and lends its name to the stadium, the Lotto Park.
RSCA and Lotto concluded their first partnership in 2018. In the past five years, both partners managed to build a strong partnership. Both brands appeal to a particularly wide audience and reinforce each other in their intention to please the Belgian audience with special experiences.
CEO Non-Sports Kenneth Bornauw: “We are delighted to continue our partnership with the Belgian National Lottery. The Lotto Park has become a familiar name in recent years, a brand name that stands for passion and a wonderful experience for fans. It is pleasing to see that the National Lottery is confident about the road ahead and is continuously supporting us in our ambitions.”
Belgian National Lottery Managing Director Jannie Haek: “I am delighted that our partnership with Sporting Anderlecht is being continued. It is quite exceptional that the name ‘Lotto Park’ has, in a very short time, become part of the collective memory in football. The naming of various venues and locations is inherent to the Belgian National Lottery’s strategy of being as close as possible to our fellow Belgians every day.”