Rap icon Nicki Minaj has signed a multi-year global partnership deal with MaximBet.
Minaj, who categorically disrupted the male-dominated industry of rap music, is doing the same with sports betting by bringing her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold.
A lifelong sports fanatic, Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences and branding all designed to bring together entertainment, sports, celebrity and betting.
MaximBet is a privately-held, licensed sports betting and iGaming operator that launched late last year in partnership with iconic, international media company, Maxim.
As part of the groundbreaking new business venture, Minaj will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company’s ambitious plans for iGaming.
Minaj said: “I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.
“I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”
Daniel Graetzer, CEO of MaximBet, said: “Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman. Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her – she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”
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