Sports and gaming media group North Star Network is delighted to confirm the acquisition of Brazilian basketball website LakersBrasil.com.
The website, which launched in 2006, is one of the largest NBA team news portals in Brazil and keeps fans of the LA Lakers up to date on all the important news, features and statistics regarding their team.
Basketball continues to grow in popularity in Brazil, ranking second on the list of favorite sports among Brazilian residents. According to a 2021 Google Sports Study, Google searches in the country for Lakers superstar LeBron James were equal to that of Gabigol, the standout player for Brazilian football team Flamengo.
“LakersBrasil.com is a perfect fit for our portfolio, with basketball continuing to become more significant in Brazil, and this gives us a chance to connect with basketball fans and provide them with first-class insight into their favorite team,” the Chief Executive Officer for North Star Network, Julien Josset, said. “We look forward to giving LakersBrasil.com greater resources to continue to be a leading reference point on the LA Lakers in Brazil and grow its stature further among basketball fans.”
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