White-label and turnkey provider ProgressPlay, recently shortlisted by the prestigious EGR B2B Awards, has announced an investment in their Responsible Gaming Team as well as in new tools to enhance the company’s offering in this key area.
Responsible Gambling is a high priority under ProgressPlay’s senior management team and the company works with protection programs such as ‘GamStop’ that allows for players to permanently or temporarily suspend their accounts. GamStop is the free, UK-wide national self-exclusion scheme that enables gamblers to put blocks in place to restrict their online gambling activities.
On-going work preparing for certification demonstrates that ProgressPlay has identified the risks, assessed the implications and put in place systemised controls that increase reliability and security of systems and information. The company is confident that this will result in improved customer and business partner confidence at the rapidly developing white-label and turnkey provider.
ProgressPlay is informative about responsible gambling across the platform and even encourages players to give up gambling altogether should it become overwhelming to them. What is more, the enhanced Responsible Gaming Team is regularly trained to pick up signs related to problem gambling and knows what steps to take should a player ask for help or guidance, providing advice through a multi-channel approach that covers live voice, email, SMS and, interestingly, invasive customer pop-up notifications. The team also has preventative measures and triggers to intervene, identify and combat possible gambling related traits.
Furthermore, ProgressPlay has close and long-term relations with its suppliers and other partners to ensure high-quality player-protection in the service offering. Supply chain is carefully vetted and this in-depth assessment also includes the countries where there are safeguards on data protection and the protection of player data rights.
ProgressPlay supplies operators and casino brands with a platform and game aggregator together with extensive value-added services. ProgressPlay’s iGaming platform provides operators with a powerful tool for optimising the performance of an online casino, with a bedrock in Responsible Gaming technology and practices.
ProgressPlay is committed to delivering game-changing white label solutions that aim to transform the iGaming landscape in terms of delivery, customer interaction and usability. All the necessary monitoring and management tools are provided, including segmentation tools, advanced reporting, payment and security plus key statistics, customisable loyalty and bonus systems, combined with insightful analytics around transaction and business reports.
ProgressPlay’s powerful platform of over 2000 casino games is made up of a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, as well as a sportsbook, that operators can access via easy integration to drive player engagement and revenue, demonstrating the ability to continuously deliver value based on a responsible gaming approach. A raft of almost 150 online casino brands has already teamed up with ProgressPlay to bring their casino and sportsbetting platforms to life.
ProgressPlay CEO Itai Loewenstein said: “Responsible Gaming is not a one-time exercise but rather an on-going process for the ProgressPlay team. No matter how many structures and processes ProgressPlay has in place, we are committed to regularly update and review them for the benefit of increased stakeholder engagement and closer relationships with all internal and external stakeholders.”
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