Quarter4 to Power DraftFuel’s NFL Content and Data Engine in Progressive Technology Partnership

By | June 3, 2022


Quarter4, an AI-powered predictive sports data and analytics provider for media, affiliates and betting platforms, today announced it has partnered with DraftFuel, a FinTech startup in the online sportsbook, casino, and daily fantasy sports space, to provide users with cutting edge Quarter4 predictive data and statistics and power DraftFuel’s content engine for the 2022 NFL Season. Quarter4’s predictions and data will be displayed in DraftFuel’s app next to lines and odds offered at various sportsbooks where users can then use their DraftFuel Discover® Prepaid Card to place bets.

DraftFuel, which launched in October of 2021, acts as a dedicated gaming fund. The DraftFuel app + debit card enables users to accumulate money in their DraftFuel account via two primary methods. Users can connect their pre-existing debit or credit cards to the app to be monitored for the accumulation of “spare change” from everyday purchases such as gas and coffee. In addition, users can set up a fixed percentage of their bank deposits (Ex: up to 5% of direct deposits) to be automatically transferred to their DraftFuel account. Both methods mitigate risk by empowering users to only play with “true discretionary funds.”

“DraftFuel is creating new opportunities for casual bettors to fund their bets. Our predictive analytics are sharp, simple and intuitive, providing DraftFuel users the added confidence they need to stay on the platform and create bets through DraftFuel’s sportsbook partners,” said Danijela Covic, CSO at Quarter4. “This partnership is creating an exceptional value-add to a subset of the market often ignored by larger marketing efforts. Now casual and small-wager bettors will have access to advanced analytics, elevated content and a new heightened overall betting experience.”

Quarter4’s predictions, which enable its partners to bring sports betting content to life for the sports betting newbies and the seasoned veterans, are automatically generated by a validated deep learning neural network. Historical statistics of yesterday are combined with the big data of today to generate a predictive data point for every player and team in select college or professional sports. With up to 2 million predictions produced daily, and updated no less than every 15 minutes, the unbiased insights deliver an intimate viewpoint for the bettor and fan.

“When we started DraftFuel, we wanted to create an environment where bettors of any skill and frequency can enjoy guilt-free gaming,” said DraftFuel Co-founder Alex Cullingford, “Adding Quarter4’s unbiased predictions will give our users an extra boost of confidence and knowledge in addition to simplifying terminology for our users.”

“Progressive tech attracts progressive tech and we couldn’t be happier about the match that Quarter4 and DraftFuel make,” said DraftFuel Co-founder Tom Mangan. “Armed with Quarter4’s data, our users will be empowered to make smart, responsible decisions when betting.”

Quarter4, which recently added WNBA data to its suite of predictive offerings, is backed by Cardinal Sports Capital Inc. DraftFuel’s financial technology is powered by Central Payments.

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