Scientific Games Corporation has announced that it has signed an agreement to acquire Sideplay Entertainment, a leading digital “eInstant” content studio. Through this acquisition, Scientific Games aims to grow its digital portfolio of lottery content and expanding its share in lottery markets.
The combination of Sideplay’s innovative portfolio of digital games and agile content distribution technology with Scientific Games’ iLottery platforms and digital solutions is expected to increase player engagement and drive further growth of the Company’s iLottery solutions in markets around the world.
“We’re excited to welcome Steve Hickson and the entire Sideplay team to Scientific Games Lottery Group to help us advance our strategy as a growth company delivering the best retail and digital content, platforms and game category services that maximize proceeds for our lottery customers. Sideplay’s highly-experienced digital game developers have a proven track record of delivering exceptional iLottery content to market quickly. We have already integrated Sideplay’s digital games into our iLottery platforms, and combining their unique approach to game development for Scientific Games’ more than 20 iLottery customers worldwide will accelerate our iLottery offerings for our customers and their players,” Pat McHugh, Lottery Group Chief Executive for Scientific Games, said.
Steve Hickson, Founder and Director of Sideplay, and the entire Sideplay team will join Scientific Games Lottery.
“All of us at Sideplay are thrilled to be joining forces with Scientific Games Lottery Group, one of the world’s leading lottery suppliers. Our goal has always been to be the best at what we do, and this transaction shows that we have in fact achieved that level of success. We are excited to leverage Scientific Games’ global lottery footprint and create the future of iLottery together,” Steve Hickson said.
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