By | November 10, 2021
Reading Time: 2 minutes


Skyrocket Entertainment, has snapped up the international gaming rights to Amazon Prime Video’s smash hit fantasy drama TV series, “American Gods”. Skyrocket will transform this world-renowned brand, into new gaming content and products and migrate them into the worldwide online gambling sector through its newly launched Skyrocket Studios division.

Based on Neil Gaiman’s 2001 namesake novel and initially adapted by Bryan Fuller and Michael Green for the premium cable network, Starz, the Emmy Award nominated “American Gods” is produced by Fremantle and Distributed by Lionsgate Television. Working in collaboration with Bang Bang Games, a leading games studio known for smash hit games such as Deal Or No Deal, Dumb and Dumber and Austin Powers, “American Gods” will be transformed into a feature-rich online gambling Slot game, themed around the battle between Old Gods and New Gods. The game will be packed full of features, including four base game bonuses all played out on expanded reels. For wins with Mad Sweeney’s Lucky Coin, players can choose between OLD GOD FREE SPINS and NEW GOD FREE SPINS. The DIVINE POWER MEGA BONUS delivers huge win potential of up to 5,000 x stake amount.

The deal was struck between Fremantle’s VP Commercial & Licensing, Angela Hueber and Skyrocket CEO, Sean O’Kelly. Production for the game has commenced and is due to be delivered in Q4 2021.

Skyrocket Studios is an all-new games studio focussed on bringing the biggest worldwide brands from the worlds of film, TV, music and sport to the global gaming audiences. The ambition is to deliver up to 20 premium branded Slot games per year. The launch also sees the appointment of former Gibraltar Deputy Head of Gaming, bet365, Adam Howland who boards Head of Sales for Skyrocket Studios. Adam’s specialist experience includes B2B sales at Heineken, rapidly climbing the ranks at gambling giant bet365 from account management to Deputy Head of Gaming, where he was also a non-executive board member.

Skyrocket CEO, Sean O’Kelly, said: “We are excited to launch Skyrocket Studios, the world’s first games studio to specialise solely in premium branded games. ‘American Gods’ is loved by audiences worldwide and we’re thrilled to be opening this up to new audiences through the gaming market. The first of many more super brands to come.”

Launched at the 2018 Cannes Film Festival, Skyrocket Entertainment transforms iconic Hollywood feature films and branded intellectual property rights into content for real and social money gaming. The company acquired the international rights to 75 feature films including Rambo, The Expendables, and The Fallen franchise. In 2019 Skyrocket acquired The Games Company to broaden its reach in delivering exciting and standout games.

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