By | June 16, 2022
Reading Time: < 1 minute


Spotlight Sports Group’s product, Superfeed In-play, scoops first award win since its launch in 2021

Spotlight Sports Group, a world-leading technology, content and media company specialising in sports betting, was crowned at last night’s EGR B2B Awards as the winner of the In-play Betting Software award.

The award win was thanks to its Superfeed In-play product which has revolutionised in-play betting analysis. The Superfeed In-play content engine provides real-time betting insights across key betting markets for more than 90 soccer leagues, in more than 70 languages. Delivered via a simple API or widget integration the product is used by some of the industry’s biggest operators and publishers.

Earlier this year, Spotlight Sports Group conducted an independent study with a major UK bookmaker to test the effectiveness of the product. Results showed that 20% of customers added a selection to their bet slip when the in-play content was shown. Further research showed an 8% increase in bets placed when the in-play analysis was on display.

Discussing the award win, Spotlight Sports Group’s managing director (sport) and US Co-CEO, Harry von Behr said: “We’re thrilled Spotlight Sports Group and our Superfeed product has been recognised with this award win. When we launched the Superfeed product, we knew it would have a major impact on the sports betting industry and this award recognises that. To see Superfeed win an award so quickly after its launch is especially gratifying. While in-play insights are proving more and more popular, Superfeed showcases just how powerful content can be when you combine both pre and in-play actionable analysis into one single feed.’’

The EGR B2B Awards ceremony took place on Wednesday 15th June at The Brewery, London where all of the winners were announced.

Powered by WPeMatico

Leave a Reply

Your email address will not be published.