Spotlight Sports Group’s product, Superfeed In-play, scoops first award win since its launch in 2021
Spotlight Sports Group, a world-leading technology, content and media company specialising in sports betting, was crowned at last night’s EGR B2B Awards as the winner of the In-play Betting Software award.
The award win was thanks to its Superfeed In-play product which has revolutionised in-play betting analysis. The Superfeed In-play content engine provides real-time betting insights across key betting markets for more than 90 soccer leagues, in more than 70 languages. Delivered via a simple API or widget integration the product is used by some of the industry’s biggest operators and publishers.
Earlier this year, Spotlight Sports Group conducted an independent study with a major UK bookmaker to test the effectiveness of the product. Results showed that 20% of customers added a selection to their bet slip when the in-play content was shown. Further research showed an 8% increase in bets placed when the in-play analysis was on display.
Discussing the award win, Spotlight Sports Group’s managing director (sport) and US Co-CEO, Harry von Behr said: “We’re thrilled Spotlight Sports Group and our Superfeed product has been recognised with this award win. When we launched the Superfeed product, we knew it would have a major impact on the sports betting industry and this award recognises that. To see Superfeed win an award so quickly after its launch is especially gratifying. While in-play insights are proving more and more popular, Superfeed showcases just how powerful content can be when you combine both pre and in-play actionable analysis into one single feed.’’
The EGR B2B Awards ceremony took place on Wednesday 15th June at The Brewery, London where all of the winners were announced.
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