Stake, the world’s leading online betting site, has announced a new partnership with Esporte Clube Juventude to become the Brazilian Serie A Club’s new Main Partner. The brand’s logo will be printed on the front of the match and training shirts of Verdão’s professional men’s and women’s squads.
With the announcement, Juventude joins other globally recognized sporting institutions, also sponsored by Stake, such as Everton Football Club, Stake F1 Team, and UFC.
In addition to the Alviverde shirt, Stake will also display its brand in advertising at the Alfredo Jaconi Stadium and at the Juventude CFAC (Athlete and Citizen Training Center), as well as interview backdrops, the official website, and graphic materials on social networks.
For Akhil Sarin, Chief Marketing Officer at Stake, the agreement with Juventude represents an important moment in the company’s history. “We are delighted to be joining forces with Juventude as their Main Partner. Brazil is a key territory for our brand and partnering with a Serie A football club is an important milestone in our strategic development. We’re excited for the season to kick off and will be right behind the team as they prepare for life back in the top tier.”
Juventude president Fábio Pizzamiglio also enthusiastically welcomed Stake’s arrival. “It is simply fantastic that we are able to witness the arrival of a sponsor as strong and globally recognized as Stake, a reference brand in the segment in which it operates and which certainly found, in Juventude, a great opportunity to arrive in Brazil with all the energy possible. We are very motivated so that, together, we can reap great results over the next few months.”
With the partnership signed, Stake branding can now be seen in all activities of Juventude’s professional squad, which is currently preparing to compete in the Campeonato Gaúcho.
Founded in 2017 by Edward Craven and Bijan Tehrani, Stake is the world’s leading brand in the betting and gaming category. Stake.com boasts an extensive global sponsorship portfolio including Canadian superstar Drake, Stake F1 Team, Everton Football Club, UFC and many more.
Stake is a product of a well-established global tech start-up company called Easygo. Easygo proudly stands as a prominent service provider to powerhouse brands within the gaming industry including Stake.com, Kick.com and Twist Gaming, amongst other growing brands. Easygo focuses on creating immersive online experiences with utmost transparency. The tech start-up is privately owned and has more than 600 employees spread across the globe, with its headquarters in Melbourne.
About Esporte Clube Juventude
Esporte Clube Juventude was founded on June 29, 1913, located in the mountainous region of Rio Grande do Sul. Juventude’s story began modestly, without a stadium and with financial difficulties. However, from the beginning, there was always passion and a will to make the club great.
It was in the 1950s that the Club began to establish itself as one of the main clubs in Rio Grande do Sul, joining the Honor Division of Rio Grande do Sul.
Since then, the achievements have been greater and greater. Juventude won Série B of the Brazilian Championship in 1994 and the Campeonato Gaúcho in 1998. However, it was in 1999 that the team was thrilled with its greatest achievement: the Copa do Brasil, the most important title in the club’s history.